ΠΠ°ΡΡ ΠΠ°ΠΊΠ΄ΠΎΠ½Π°Π»ΡΠ΄ β ΠΆΡΡΠ½Π°Π»ΠΈΡΡ, ΡΠ΅Π΄Π°ΠΊΡΠΎΡ ΠΈ Π°Π²ΡΠΎΡ ΡΡΠ°ΡΠ΅ΠΉ Π² Fortune ΠΈ New York Observer. ΠΡΠΎΠΌΠ΅ ΡΠΎΠ³ΠΎ, ΠΠ°ΠΊΠ΄ΠΎΠ½Π°Π»ΡΠ΄ ΠΏΠΈΡΠ΅Ρ Π΄Π»Ρ ΠΆΡΡΠ½Π°Π»ΠΎΠ² Vanity Fair, New York, Esquire, GQ, WIRED, Conde Nast Portfolio ΠΈ Π΄ΡΡΠ³ΠΈΡ ΠΏΠ΅ΡΠΈΠΎΠ΄ΠΈΡΠ΅ΡΠΊΠΈΡ ΠΈΠ·Π΄Π°Π½ΠΈΠΉ. ΠΠ°ΠΊΠ΄ΠΎΠ½Π°Π»ΡΠ΄Π° ΡΠ°ΡΡΠΎ ΠΏΡΠΈΠ³Π»Π°ΡΠ°ΡΡ Π²ΡΡΡΡΠΏΠ°ΡΡ ΠΊΠΎΠΌΠΌΠ΅Π½ΡΠ°ΡΠΎΡΠΎΠΌ Π½Π° ΡΠ΅Π»Π΅Π²ΠΈΠ΄Π΅Π½ΠΈΠΈ ΠΈ ΡΠ°Π΄ΠΈΠΎ, Π² ΡΠΎΠΌ ΡΠΈΡΠ»Π΅ Π½Π° ΡΠ°ΠΊΠΈΡ ΠΊΠ°Π½Π°Π»Π°Ρ , ΠΊΠ°ΠΊ CNN ΠΈ CNBC, Fox News, NPR ΠΈ Carlie Rose.
ΠΡΠΈΠΌΠ΅ΡΠ°Π½ΠΈΡ
1
ΠΠ²ΡΠΎΡΡΠΊΠ°Ρ ΠΌΠ΅ΡΠ°ΡΠΎΡΠ°, ΠΎΡΠ½ΠΎΠ²Π°Π½Π½Π°Ρ Π½Π° ΠΈΡΡΠΎΡΠΈΠΈ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΎΠΉ ΡΠ½Π΅ΡΠ³Π΅ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Enron Corporation, Π·Π°Π½ΠΈΠΌΠ°Π²ΡΠ΅ΠΉΡΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ ΡΠ»Π΅ΠΊΡΡΠΎΡΠ½Π΅ΡΠ³ΠΈΠΈ, ΡΡΠ°Π½ΡΠΏΠΎΡΡΠΈΡΠΎΠ²ΠΊΠΎΠΉ Π³Π°Π·Π°, Π³Π°Π·ΠΎΡΠ½Π°Π±ΠΆΠ΅Π½ΠΈΠ΅ΠΌ, ΡΠ²ΡΠ·ΡΡ, ΡΠ΅Π»Π»ΡΠ»ΠΎΠ·Π½ΠΎ-Π±ΡΠΌΠ°ΠΆΠ½ΡΠΌ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ ΠΈ ΡΠΎΡΠ³ΠΎΠ²Π»Π΅ΠΉ ΡΡΡΡΠ΅ΡΡΠ°ΠΌΠΈ ΠΈ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄Π½ΡΠΌΠΈ ΡΠ΅Π½Π½ΡΠΌΠΈ Π±ΡΠΌΠ°Π³Π°ΠΌΠΈ. Π ΠΊΠΎΠ½ΡΠ΅ 2001 Π³ΠΎΠ΄Π° Π²ΡΡΡΠ½ΠΈΠ»ΠΎΡΡ, ΡΡΠΎ ΠΏΡΠΎΡΠ²Π΅ΡΠ°Π½ΠΈΠ΅ Enron β ΡΠ°Π»ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΡ. Β«ΠΠ΅Π»ΠΎ EnronΒ» ΠΏΡΠΎΠΈΠ·Π²Π΅Π»ΠΎ Π² ΠΌΠΈΡΠΎΠ²ΠΎΠΌ Π±ΠΈΠ·Π½Π΅Ρ-ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²Π΅ ΡΡΡΠ΅ΠΊΡ ΡΠ°Π·ΠΎΡΠ²Π°Π²ΡΠ΅ΠΉΡΡ Π±ΠΎΠΌΠ±Ρ ΠΈ ΡΡΠ°Π»ΠΎ ΡΠΈΠΌΠ²ΠΎΠ»ΠΎΠΌ ΡΠΌΡΡΠ»Π΅Π½Π½ΠΎΠ³ΠΎ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΡΠ΅ΡΡΠ²Π° ΠΈ ΠΊΠΎΡΡΡΠΏΡΠΈΠΈ Π² ΠΊΡΡΠΏΠ½ΡΡ ΠΌΠ°ΡΡΡΠ°Π±Π°Ρ . (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
2
Π ΡΡΡΡΠΊΠΈΡ ΠΏΠ΅ΡΠ΅Π²ΠΎΠ΄Π°Ρ ΠΈΠ½ΠΎΠ³Π΄Π° ΠΠΎΡΡΡ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
3
Hal Hingdon. The Business Healers (New York: Random House, 1970), p. 113.
4
ΠΠ΅Π³ΠΈΠ·ΠΌ β Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ Π² Π΄ΡΠ΅Π²Π½Π΅ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΉ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΌΡΡΠ»ΠΈ, Π² ΠΎΡΠ½ΠΎΠ²Π΅ ΠΊΠΎΡΠΎΡΠΎΠ³ΠΎ Π»Π΅ΠΆΠΈΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎΠ± ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΠ΅ΠΉ ΡΠΎΠ»ΠΈ ΡΡΠΈΠ΄ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π·Π°ΠΊΠΎΠ½Π° Π² ΠΆΠΈΠ·Π½ΠΈ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π°. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
5
Nicholas Lemann. βThe Kinds in the Conference Roomβ, New Yorker, October 18, 1999.
6
Matthew Stewart. The Management Myth: Why the Experts Keep Getting It Wrong (New York: W. W. Norton, 2009), p. 178.
7
ΠΡΡΠΏΠ½ΡΠΉ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΠΉ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΈΠΉ Π±Π°Π½ΠΊ, ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΠΉ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°Ρ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
8
ΠΡΡΠΏΠ½ΡΠΉ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΠΉ ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΠΎΠ½Π½ΡΠΉ Π±Π°Π½ΠΊ, ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΠΉ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°Ρ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
9
ΠΠ΄ΠΈΠ½ ΠΈΠ· ΠΊΡΡΠΏΠ½Π΅ΠΉΡΠΈΡ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΡ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΈΡ Π±Π°Π½ΠΊΠΎΠ². Π ΠΊΡΡΠ³Ρ ΡΠΈΠ½Π°Π½ΡΠΈΡΡΠΎΠ² ΠΎΠ½ ΠΏΡΠΎΠ·Π²Π°Π½ Β«the FirmΒ», ΡΠ°ΠΊ ΠΆΠ΅ ΠΊΠ°ΠΊ ΠΈ Β«Π³Π΅ΡΠΎΠΈΠ½ΡΒ» Π΄Π°Π½Π½ΠΎΠΉ ΠΊΠ½ΠΈΠ³ΠΈ Π² ΡΠ²ΠΎΠ΅ΠΉ ΠΎΡΡΠ°ΡΠ»ΠΈ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
10
ΠΠ·Π²Π΅ΡΡΠ½ΡΠΊΠΎΠ²ΠΎΠ΅ ΠΏΠ»Π°ΡΠΎ Π² ΡΠ΅Π½ΡΡΠ°Π»ΡΠ½ΠΎΠΉ ΡΠ°ΡΡΠΈ Π‘Π¨Π, Π½Π° ΡΠ΅ΡΡΠΈΡΠΎΡΠΈΠΈ ΡΡΠ°ΡΠΎΠ² ΠΠΈΡΡΡΡΠΈ, ΠΡΠΊΠ°Π½Π·Π°Ρ, ΠΠΊΠ»Π°Ρ ΠΎΠΌΠ° ΠΈ ΠΠ°Π½Π·Π°Ρ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
11
William B. Wolf. Management and Consulting: An Introduction to James O. McKinsey (Ithaca, NY: Cornell University Press, 1978), p. 16.
12
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 1.
13
Marvin Bower. Perspective on McKinsey (New York: McKinsey & Company, Inc., 1979), p. 9.
14
George David Smith, John T. Seaman Jr., and Morgan Witzel. A History of The Firm (New York: McKinsey & Company, 2010), p. 18.
15
Hal Hingdon. The Business Healers (New York: Random House, 1970), p. 13.
16
Ashish Nanda and Kelly Morrell. βMcKinsey & Company: An Institution at a Crossroadsβ, Harvard Business School, December 4, 2002.
17
Smith, Seaman, and Witzel. A History of The Firm, p. 35.
18
Wolf. Management and Consulting, p. 13.
19
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 42.
20
Alfred D. Chandler Jr. Scale and Scope: The Dynamics of Industrial Capitalism (Boston: Harvard University Press, 1994), p. 4.
21
Thomas R. McGraw. American Business, 1920β2000: How It Worked (Wheeling, IL: Harlan Davidson, 2000), p. 1.
22
Chandler. Scale and Scope, p. 71.
23
Jack Beatty. Colossus: How the Corporation Changed America (New York: Broadway Books, 2001), p. 178.
24
John Micklethwait and Adrian Wooldridge. The Company: A Short History of a Revolutionary Idea (New York: Modern Library, 2003), p. 66.
25
McGraw. American Business, p. 7.
26
Alfred D. Chandler Jr. Strategy and Structure: Chapters in the History of the American Industrial Enterprise (Cambridge, MA: MIT Press, 1962), p. 6.
27
Christopher D. McKenna. The Worldβs Newest Profession: Management Consulting in the Twentieth Century (New York: Cambridge University Press, 2006), p. 20.
28
Chandler. Strategy and Structure, p. 36.
29
MBA β ΠΌΠ°Π³ΠΈΡΡΡ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΈΠ»ΠΈ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ Π°Π΄ΠΌΠΈΠ½ΠΈΡΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
30
Pankaj Ghemawat. βCompetition and Business Strategy in Historical Perspectiveβ. Business History Review, volume 76 (Spring 2002), p. 40.
31
James O. McKinsey. Budgetary Control (New York: Roland Press, 1922), p. 8.
32
Wolf. Management and Consulting, p. 5.
33
McKinsey: A Scrapbook (McKinsey & Company, 1997), p. 7.
34
Firm Training Manual (1937), p. 4.
35
John H. Neukom. McKinsey Memoirs: A Personal Perspective (Self-Published, 1975), p. 4.
36
ΠΠΌΠ΅Π΅ΡΡΡ Π² Π²ΠΈΠ΄Ρ ΠΠ½Π΄ΡΡ Π’ΠΎΠΌΠ°Ρ ΠΠΈΡΠ½ΠΈ. (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
37
Hingdon. The Business Healers, p. 137.
38
Wolf. Management and Consulting, p. 45.
39
ΠΡΡΠ»Π° Π² 2010 Π³ΠΎΠ΄Ρ Π² ΠΈΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²Π΅ Β«ΠΠΊΠ²Π°ΠΌΠ°ΡΠΈΠ½ΠΎΠ²Π°Ρ ΠΊΠ½ΠΈΠ³Π°Β». (ΠΡΠΈΠΌ. ΡΠ΅Π΄.)
40
Matthew Stewart. The Management Myth: Why the Experts Keep Getting It Wrong (New York: W. W. Norton, 2009), p. 35.
41
Andrew Billen. βFrom Man Management to Mad Management, Times, March 9, 2009.
42
McKenna. The Worldβs Newest Profession, p. 59.
43
Matthias Kipping. βTrapped in Their Wave: The Evolution of Management Consultanciesβ in: Timothy Clark and Robin Fincham (eds.). Critical Consulting: New Perspectives on the Management Advice Industry (Oxford: Blackwell, 2002), p. 28β49.
44
Matthias Kipping. βHollow from the Start? Image Professionalism in Management Consultingβ, Current Sociology, volume 59, issue 4 (July 2011), p. 530β550.
45
McKenna. The Worldβs Newest Profession, p. 62.
46
McKenna. The Worldβs Newest Profession, p. 60.
47
Stewart. The Management Myth, p. 59.
48
Neukom. McKinsey Memoirs, p. 34.
49
McKenna. The Worldβs Newest Profession, p. 48.
50
Smith, Seaman, and Witzel. A History of The Firm, p. 58.
51
Jack Sweeney. βThe Last Lion: Marvin Bower and His Quest for Professional Independenceβ, Consulting Magazine, February/March 2003.
52
Wolf. Management and Consulting, p. 45.
53
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 11.
54
Neukom. McKinsey Memoirs, p. 14.
55
Roger Lowenstein. New York Times, December 28, 2003.
56
Nanda and Morrell. βMcKinsey & Company: An Institution at a Crossroadsβ.
57
Marvin Bower. Memoirs (New York, Marvinstories, 2003), p. 44.
58
Bower. Perspective on McKinsey, p. 17.
59
Marvin Bower. Memoirs, p. 46.
60
Wolf. Management and Consulting, p. 11.
61
Bower. Perspective on McKinsey, p. 16.
62
Elizabeth Haas Edersheim. McKinseyβs Marvin Bower (Hoboken, NJ): John Wiley & Sons, 2004), p. 57.
63
Bower. Perspective on McKinsey, p. 32.
64
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 18.
65
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 34.
66
Sweeney. βThe Last Lionβ.
67
ΠΠ½ΡΠ΅ΡΠ²ΡΡ, Π²Π·ΡΡΠΎΠ΅ Π°Π²ΡΠΎΡΠΎΠΌ Ρ ΠΠΆΠ΅ΠΉΠΌΡΠ° ΠΠΎΡΠΌΠ°Π½Π° 10 Π°Π²Π³ΡΡΡΠ° 2011 Π³ΠΎΠ΄Π°.
68
Stuart Jeffries. βThe Firmβ, Guardian, February 21, 2003.
69
John Huey. βHow McKinsey Does Itβ, Fortune, November 1, 1993.
70
ΠΠ½ΡΠ΅ΡΠ²ΡΡ, Π²Π·ΡΡΠΎΠ΅ Π°Π²ΡΠΎΡΠΎΠΌ Ρ ΠΠΈΠΊΠ° ΠΠ°ΡΡΡΠ° 5 Π°ΠΏΡΠ΅Π»Ρ 2011 Π³ΠΎΠ΄Π°.
71
Chrisopher D. McKenna. The Worldβs Newest Profession: Management Consulting in the Twentieth Century (New York: Cambridge University Press, 2006), p. 202.
72
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 201.
73
ΠΠ°ΡΡΡ Π. ΠΡΡΡ Π½Π° Π»ΠΈΠ΄Π΅ΡΡΡΠ²ΠΎ. ΠΠ»ΡΡΠ΅ΡΠ½Π°ΡΠΈΠ²Π° ΠΈΠ΅ΡΠ°ΡΡ ΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΠ΅ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠ΅ΠΉ. β Π.: ΠΠ»ΡΠΏΠΈΠ½Π° ΠΠ°Π±Π»ΠΈΡΠ΅Ρ, 2008. β ΠΡΠΈΠΌ. ΠΏΠ΅Ρ.
74
Marvin Bower. The Will to Lead: Running a Business with a Network of Leaders (Boston: Harvard Business School Press, 1997), p. 51.
75
ΠΠ½ΡΠ΅ΡΠ²ΡΡ, Π²Π·ΡΡΠΎΠ΅ Π°Π²ΡΠΎΡΠΎΠΌ Ρ Π ΠΎΠ½Π° ΠΡΠ½ΠΈΠ΅Π»Π° 7 Π΄Π΅ΠΊΠ°Π±ΡΡ 2010 Π³ΠΎΠ΄Π°.
76
Hal Hingdon. The Business Healers (New York: Random House, 1970), p. 230.
77
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 232.
78
Marvin Bower. Perspective on McKinsey (New York: McKinsey & Company, 1979), p. 192.
79
Π’Π°ΠΌ ΠΆΠ΅, Ρ. 114.
80