Π§ΠΈΡΠ°ΡΡ ΠΎΠ½Π»Π°ΠΉΠ½ Β«ΠΠ΅ΡΡΠΎΠ·Π½Π°ΡΠ΅Π»ΡΠ½ΡΠΉ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³. ΠΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ Π½ΠΎΠ²Π΅ΠΉΡΠΈΡ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΉ Π½Π΅ΠΉΡΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈΒ». Π‘ΡΡΠ°Π½ΠΈΡΠ° 93
ΠΠ²ΡΠΎΡ ΠΡΠ³Π»Π°Ρ ΠΡΠ°Π΅Ρ
413
Π’Π°ΠΌ ΠΆΠ΅.
414
Π Π΅ΡΡΠ΅ΠΉΠΌΠΈΠ½Π³ β ΡΠ΅ΡΠΌΠΈΠ½, ΠΊΠΎΡΠΎΡΡΠΉ ΡΠΈΡΠΎΠΊΠΎ ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ Π² Π½Π΅ΠΉΡΠΎΠ»ΠΈΠ½Π³Π²ΠΈΡΡΠΈΡΠ΅ΡΠΊΠΎΠΌ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ Π΄Π»Ρ ΠΎΠΏΠΈΡΠ°Π½ΠΈΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΠΌΡΡ ΠΈΠΌ ΠΏΡΠΎΡΠ΅Π΄ΡΡ ΠΏΠ΅ΡΠ΅ΠΎΡΠΌΡΡΠ»Π΅Π½ΠΈΡ ΠΈ ΠΏΠ΅ΡΠ΅ΡΡΡΠΎΠΉΠΊΠΈ ΠΌΠ΅Ρ Π°Π½ΠΈΠ·ΠΌΠΎΠ² Π²ΠΎΡΠΏΡΠΈΡΡΠΈΡ, ΠΌΡΡΠ»Π΅Π½ΠΈΡ, ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ Ρ ΡΠ΅Π»ΡΡ ΠΈΠ·Π±Π°Π²Π»Π΅Π½ΠΈΡ ΠΎΡ Π½Π΅ΡΠ΄Π°ΡΠ½ΡΡ (Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ, Π΄Π°ΠΆΠ΅ ΠΏΠ°ΡΠΎΠ³Π΅Π½Π½ΡΡ ) ΠΏΡΠΈΡ ΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠ°Π±Π»ΠΎΠ½ΠΎΠ². β ΠΡΠΈΠΌ. ΡΠ΅Π΄.
415
Harness Charles R. The Other White Meat. URL: http://naldc.nal.usda.gov/download/IND89023175/PDF (23.05.2012).
416
Dougherty Tom. Pork: Itβs No Longer the Other White Meat. Sadly, 2011. March 8. URL: http://www.stealingshare.com/blog/?p=2271 (25.05.2012).
417
The Other White Meat Brand. URL: http://www.porkbeinspired.com/towm_promo_heritage_page.aspx (24.05.2012).
418
Pradeep A. K. The Buying Brain. Hoboken, NJ: Wiley, 2010.
419
Dougherty Tom. How to Avoid Being the Shack. URL: http://www.stealingshare.com/pages/How%20to%20Avoid%20Being%20The%20Shack.htm (24.05.2012).
420
Edwards Jim. Pizza Hut Plan to Change Name to Β«The HutΒ» Meets With Ridicule. 2009. June 20. URL: http://www.cbsnews.com/8301β505123_162β42741949/pizza-hut-plan-to-change-name-to-the-hut-meets-with-ridicule/ (25.05.2012).
421
Smith Elizabeth A., Ph.D., Malone Ruth E., Ph.D. Altria Means Tobacco: Philip Morrisβs Identity Crisis, 2003. April. URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447789/ (25.05.2012).
422
NBA. Michael Jordan. URL: http://www.nba.com/history/players/jordan_bio.html (23.05.2012).
423
Editor. The Media Business; Pepsi Drops Michael Jackson. 1993. November 15. URL: http://www.nytimes.com/1993/11/15/business/the-media-business-pepsi-drops-michael-jackson.html (25.05.2012).
424
1. Glebas Francis. Directing the Story. Waltham. MA: Focal Press, 2008. Π . 123.
425
Wilson Timothy D. Strangers to Ourselves. Cambridge: Belknap Press, 2002. Π . 212.
426
Morrison Maureen. Starbucks Forges Β«Moments Of ConnectionΒ» By Offering Experience. 2011. November 7. URL: http://adage.com/Article/Special-Report-Marketer-Alist/Marketer-A-List-Starbucks/230837/ (25.05.2012).
427
Ries Al. Have We Killed Brand Advertising? 2011. June 2. URL: http://adage.com/Article/Al-Ries/Viewpoint-Killed-Brand-Advertising/227893/ (24.05.2012).
428
Shultz Howard. Looking Forward to Starbucks Next Chapter, 2011. January 5. URL: http://www.starbucks.com/Blog/Looking-Forward-To-Starbucks-Next-Chapter (24.05.2012).
429
Wilson. Strangers to Ourselves. Π . 212.
430
Daily World Jewish. Science Confirms What Rabbis Understood: Jewish Practice Makes You Happier And More Fulfilled. URL: http://www.worldjewishdaily.com/Wisdom-Judaism.Php (24.05.2012).
431
LCosmides Leda and Tooby John. Evolutionary Psychology:A Primer. Santa Barbara: University Of California, Santa Barbara, 1997. Π . 12.
432
Taylor Jacques Henri. Why Your Brain Is Made for Movement. 2011. August 1. URL: http://www.huffingtonpost.com/Jacques-Henri-Taylor/Mindful-Movement_B_892955.Html (27.05.2012).
433
Π’Π°ΠΌ ΠΆΠ΅.
434
Dubuc Bruno. The Brain From Top To Bottom. URL: http://thebrain.mcgill.ca/flash/D/D_07/D_07_Cr/D_07_Cr_Tra/D_07_Cr_Tra.Html (24.05.2012).
435
Freudenrich Craig, Ph.D. and Boyd Robynne. How Your Brain Works. URL: http://science.howstuffworks.com/Environ mental/Life/Human-Biology/Brain2.Htm (24.05.2012).
436
Viamontes George I., Beitman Bernard D. Mapping The Unconscious In The Brain. Psychiatric Annals 37. Π . 243β258.
437
Π’Π°ΠΌ ΠΆΠ΅.
438
Bilderback Leslie. An Explanation of Taste. 2009. February 6. URL: http://leslie-bilderback.suite101.com/An-Explanation-Of-Taste-A94569 (25.05.2012).
439
Gschwandtner Gerhard. Everything I Know About Sales Success. New York: McGraw-Hill, 2006. Π . 124.
440
Π’Π°ΠΌ ΠΆΠ΅. Π . 133.
441
Dolan Kerry A. The Soda with Buzz. 2005. March 28. URL: http://www.forbes.com/global/2005/0328/028_print.html (25.05.2012).
442
Π’Π°ΠΌ ΠΆΠ΅.
443
Gschwandtner. Everything I Know About Sales Success.
444
Manz Charles C. Emotional Discipline. San Francisco: Berrett-Koehler Publishers, 2003.
445
Gschwandtner. Everything I Know About Sales Success. Π . 124.
446
Π’Π°ΠΌ ΠΆΠ΅. Π . 135.
447
Dolan.The Soda with Buzz.
448
Mcdonald Duff. Red Bullβs Millionaire Maniac. 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
449
Dolan. The Soda with Buzz.
450
Company Figures. URL: http://www.Redbull.com/Cs/Satellite/En_INT/Company-Figures/001242939605518? Pcs_C=PCS_Article&Pcs_Cid=1242937556133 (24.05.2012).
451
Mcdonald Duff. Red Bullβs Millionaire Maniac, 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
452
Rodgers Annie Layne. Itβs a (Red) Bull Market After All. URL: http://www.fastcompany.com/Articles/2001/10/redbull.html (30.09.2001).
453
Saad Gad. The Consuming Instinct. Amherst, NY: Prometheus Books, 2011.
454
Dutton D. G., Aron A. Π . Some Evidence For Heightened Sexual Attraction Under Conditions Of High Anxiety // Journal Of Personality And Social Psychology. β 30. Π . 510β517.
455
Ariely A. Dan. Predictably Irrational. New York: Harper Collins, 2010. Π . 78β88.
456
Blakeslee Sandra. Cells That Read Minds. URL: http://www.nytimes.com/2006/01/10/Science/10mirr.html?_R=1&pagewanted=all (10.01.2006).
457
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
458
Π’Π°ΠΌ ΠΆΠ΅.
459
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
460
Π’Π°ΠΌ ΠΆΠ΅.
461
Saad. The Consuming Instinct.
462
Gigerenzer Gerd. Gut Feelings. New York: Viking Adult, 2007. Π . 79.
463
Kahneman Daniel. Thinking, Fast And Slow. New York: Farrar. Straus and Giroux, 2011. Π . 409.