Π§ΠΈΡΠ°ΡΡ ΠΎΠ½Π»Π°ΠΉΠ½ Β«ΠΠ΅ΡΡΠΎΠ·Π½Π°ΡΠ΅Π»ΡΠ½ΡΠΉ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³. ΠΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ Π½ΠΎΠ²Π΅ΠΉΡΠΈΡ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΉ Π½Π΅ΠΉΡΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈΒ». Π‘ΡΡΠ°Π½ΠΈΡΠ° 92
ΠΠ²ΡΠΎΡ ΠΡΠ³Π»Π°Ρ ΠΡΠ°Π΅Ρ
363
Finch Julia. Dysonβs Profits Rise To Β«190mΒ», 2010. May 26. URL: http://www.guardian.co.uk/business/2010/may/26/dyson-profits-rise (25.05.2012).
364
Π’Π°ΠΌ ΠΆΠ΅.
365
Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Π . 81.
366
Krulwich Robert and Abumrad Jad. Why Is it So Hard to Do the Right Thing? 2009, January 26. URL: http://www.npr.org/templates/story/story.php?storyId=122781981 (25.05.2012).
367
Kahneman Daniel.. Thinking, Fast and Slow.Π . 87.
368
Editor. 5126 Failures β The Dyson Brand Story. 2007. April 18. URL: http://brandstory.typepad.com/writer/innovation/.
369
Kahneman Daniel.Thinking, Fast and Slow. Π . 284.
370
Π’Π°ΠΌ ΠΆΠ΅. Π . 6β68.
371
Lehrer Jonah. Why Are Easy Decisions So Hard? 2011. March 2, 2011. URL: http://www.wired.com/wiredscience/2011/03/why-are-easy-decisions-so-hard/ (25.05.2012).
372
Advertising: Itβs Everywhere // Media Awareness Network. URL: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm (25.05.2012).
373
Caldwell S Christopher. Select All: Can You Have Too Many Choices? // New Yorker, 2004. March 1. URL: http://www.newyorker.com/archive/2004/03/01/040301crbo_books#ixzz1vZIijS6h (25.05.2012).
374
Feinberg Cara. The Mind fulness Chronicles, 2010. September-October. URL: http://harvardmagazine.com/2010/09/the-mindfulness-chronicles?page=all (25.05.2012).
375
ΠΡΡΡΠΎΡΡΡΡΠΈΠ½Π³ β Π² ΡΡΡΡΠΊΠΎΡΠ·ΡΡΠ½ΠΎΠΉ Π»ΠΈΡΠ΅ΡΠ°ΡΡΡΠ΅ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅ ΡΡΠΎΡ ΡΠ΅ΡΠΌΠΈΠ½ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ Π² Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΈΠ½ΠΎΠΌ Π·Π½Π°ΡΠ΅Π½ΠΈΠΈ: ΠΊΠ°ΠΊ ΠΈΡΠΊΡΡΡΡΠ²Π΅Π½Π½ΠΎΠ΅ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠΌ ΠΌΠ½Π΅Π½ΠΈΠ΅ΠΌ Ρ ΠΏΠΎΠΌΠΎΡΡΡ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠ½ΠΎΠ³ΠΎ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΡ Π»ΠΈΠ±ΠΎ ΡΠΏΠ΅ΡΠΈΠ°Π»ΡΠ½ΠΎ Π½Π°Π½ΡΡΡΡ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ. β ΠΡΠΈΠΌ. ΡΠ΅Π΄.
376
Microsoft Funded Β«Grass RootsΒ» Campaign // Associated Press, 2001. August 23. URL: http://www.usatoday.com/tech/news/2001β08β23-microsoft-letters.htm (25.05.2012).
377
Ranjan Prakash. Honda Product Manager Gets Caught Astroturfing, 2010. December 27. URL: http://e-marketingstories.com/2010/12/27/honda-product-manager-gets-caught-astroturfing/ (25.05.2012).
378
Hill Kashmir. Chick-fil-A Has Completely Lost Control of Its Facebook Page, 2012. July 25. URL: http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/ (01.08.2012).
379
Marriott Michael. The Short Life of a Rap Star, Shadowed by Many Troubles, 1997. March 17. URL: http://www.nytimes.com/1997/03/17/nyregion/the-short-life-of-a-rap-star-shadowed-by-many-troubles.html (25.05.2012).
380
Spiegler Marc. Marketing Street Culture Bringing Hip-Hop Style to the Mainstream. URL: http://www.businessresearchsources.com/business-school/American-Demographics_234/ (23.05.2012).
381
Tommy Hilfiger // Minneapolis Star Tribune,1996. June 22. URL: http://www.answers.com/topic/tommy-hilfiger#ixzz1m70tXdLW (25.05.2012).
382
Editor. Tommy Hilfiger Corporation. 2012. May 23. URL: http://www.fundinguniverse.com/company-histories/Tommy-Hilfiger-Corporation-Company-History.html (23.05.2012).
383
Editor. History and Background of Tommy Hilfiger. URL: http://www.fragrancex.com/products/_bid_Tommy β Hilfiger-am-cid_perfume-am-lid_T__brand_history.html (25.05.2012).
384
Tommy Hilfiger β The Struggles of an American Fashion Icon // IBS Center for Management Research, URL: http://www.icmrindia.org/casestudies/catalogue/Marketing/Tommy%20Hilfiger-Marketing.htm (23.05.2012).
385
Editor. Tommy Hilfiger. URL: http://www.answers.com/topic/tommy-hilfiger (23.05.2012).
386
W. C. Privyβs Original Bathroom Companion / ed. Barrett Erin, Mingo Jack. New York: St. Martinβs Press, 2003. Π . 407β410.
387
Morgan Mary. A History in Marketing of Marlboro Brand Cigarettes, 2007. February 19. URL: http://voices.yahoo.com/a-history-marketing-marlboro-brand-cigarettes-204451.html?cat=9 (25.05.2012).
388
Schalch Kathleen. Present at the Creation: The Marlboro Man. NPR, 2002. October 21.
389
Flaherty Stacy, Minnick Mimi. Marlboro Oral History And Documentation Project, Ca. 1926β1986. 2000. November. URL: http://american history.si.edu/archives/d7198.htm (25.05.2012).
390
Jaffe Jessica. The Imagery, Fantasy, and Symbolism of the Marlboro Man. URL: http://www.rochester.edu/College/ANT/faculty/foster/ANT226/Spring01/papers/jaffe_imagery.html (23.05.2012).
391
The Marlboro Man // Advertising Age, 1999. March 29. URL: http://adage.com/century/icon01.html (25.05.2012).
392
Roman Kenneth. The Kings of Madison Avenue. New York: Palgrave Macmillan, 2009.
393
The Marlboro Man // Advertising Age.
394
Market Information // Philip Morris USA. URL: http://www.philipmorrisusa.com/en/cms/Company/Market_Information/default.aspx (23.05.2012).
395
ΠΠΎΠ½ΡΡΠΌΠ΅ΡΠΈΠ·ΠΌ β ΡΠΊΠ»Π°Π΄ ΠΎΠ±ΡΠ΅ΡΡΠ²Π°, ΠΏΠΎΡΠ°ΠΊΠ°ΡΡΠΈΠΉ ΠΏΠΎΠΊΡΠΏΠΊΠ΅ ΡΠΎΠ²Π°ΡΠΎΠ² ΠΈ ΡΡΠ»ΡΠ³ Π² Π±ΠΎΠ»ΡΡΠΈΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²Π°Ρ ΡΠ²Π΅ΡΡ Π²ΡΡΠΊΠΎΠΉ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎΡΡΠΈ. ΠΠΎΠΌΠΈΠΌΠΎ ΡΡΠΎ-Π³ΠΎ Π·Π½Π°ΡΠ΅Π½ΠΈΡ, ΠΏΠΎΠ΄ ΠΊΠΎΠ½ΡΡΠΌΠ΅ΡΠΈΠ·ΠΌΠΎΠΌ ΠΌΠΎΠΆΠ΅Ρ ΠΏΠΎΠ½ΠΈΠΌΠ°ΡΡΡΡ Π·Π°ΡΠΈΡΠ° ΠΏΡΠ°Π² ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ. β ΠΡΠΈΠΌ. ΡΠ΅Π΄.
396
Miller Geoffrey. Spent. New York: Viking Adult, 2009.
397
Π’Π°ΠΌ ΠΆΠ΅.
398
Π’Π°ΠΌ ΠΆΠ΅.
399
Linden David. The Accidental Mind // Cambridge: Belknap Press, 2007. Π . 24.
400
Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Π . 52.
401
Kiley David. Can You Name That Slogan? 2004. October 14. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041014_4965_db-035.htm (25.05.2012).
402
W. C. Privyβs Original Bathroom Companion / ed. Barrett and Mingo. Π . 407β410.
403
Kahneman Daniel. Thin Russell A. king, Fast and Slow.
404
Dewey Russell A., Ph.D, Priming. URL: http://www.intropsych.com/ch06_memory/priming.html (23.05.2012).
405
Jacoby L. L. Perceptual Enhancement: Persistent Effects of an Experience // Journal of Experimental Psychology: Learning, Memory, and Cognition 9 (1), 1983. Π . 21β38.
406
University of Chicago Press Journals. I Like It, But I Donβt Know Why: How Does Conditioning Affect Consumer Choice? // ScienceDaily, 2010. May 18.
407
Dooley Roger. Brainfluence. Hoboken, N.J.: John Wiley & Sons, Inc., 2012. Π . 59.
408
Wilson Timothy D. Strangers to Ourselves Cambridge: Belknap Press, 2002. Π . 185.
409
Π’Π°ΠΌ ΠΆΠ΅. Π . 187.
410
Whitewell Stuart. Ingredient branding case study: Intel. 2005. July 11. URL: http://www.intangiblebusiness.com/Brand-Services/Marketing-services/News/Ingredient-branding-case-study-Intel~466.html (25.05.2012).
411
Walia Dr. Damon, Mathur Ashank Dayal, Shrivastava Abhinaw and Singh Evenpreet. Inside Intel Inside. URL: http://www.scribd.com/doc/38851337/Inside-Intel-Inside (23.05.2012).
412
Intel Inside Program. Intel. URL: http://www.intel.com/pressroom/intel_inside.htm (23.05.2012).
413
Π’Π°ΠΌ ΠΆΠ΅.
414
Π Π΅ΡΡΠ΅ΠΉΠΌΠΈΠ½Π³ β ΡΠ΅ΡΠΌΠΈΠ½, ΠΊΠΎΡΠΎΡΡΠΉ ΡΠΈΡΠΎΠΊΠΎ ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ Π² Π½Π΅ΠΉΡΠΎΠ»ΠΈΠ½Π³Π²ΠΈΡΡΠΈΡΠ΅ΡΠΊΠΎΠΌ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ Π΄Π»Ρ ΠΎΠΏΠΈΡΠ°Π½ΠΈΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΠΌΡΡ ΠΈΠΌ ΠΏΡΠΎΡΠ΅Π΄ΡΡ ΠΏΠ΅ΡΠ΅ΠΎΡΠΌΡΡΠ»Π΅Π½ΠΈΡ ΠΈ ΠΏΠ΅ΡΠ΅ΡΡΡΠΎΠΉΠΊΠΈ ΠΌΠ΅Ρ Π°Π½ΠΈΠ·ΠΌΠΎΠ² Π²ΠΎΡΠΏΡΠΈΡΡΠΈΡ, ΠΌΡΡΠ»Π΅Π½ΠΈΡ, ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ Ρ ΡΠ΅Π»ΡΡ ΠΈΠ·Π±Π°Π²Π»Π΅Π½ΠΈΡ ΠΎΡ Π½Π΅ΡΠ΄Π°ΡΠ½ΡΡ (Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ, Π΄Π°ΠΆΠ΅ ΠΏΠ°ΡΠΎΠ³Π΅Π½Π½ΡΡ ) ΠΏΡΠΈΡ ΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠ°Π±Π»ΠΎΠ½ΠΎΠ². β ΠΡΠΈΠΌ. ΡΠ΅Π΄.