Π§ΠΈΡ‚Π°ΠΉΡ‚Π΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ Π½Π° Bookidrom.ru! БСсплатныС ΠΊΠ½ΠΈΠ³ΠΈ Π² ΠΎΠ΄Π½ΠΎΠΌ ΠΊΠ»ΠΈΠΊΠ΅

Π§ΠΈΡ‚Π°Ρ‚ΡŒ ΠΎΠ½Π»Π°ΠΉΠ½ Β«Π‘Π΅ΡΡΠΎΠ·Π½Π°Ρ‚Π΅Π»ΡŒΠ½Ρ‹ΠΉ Π±Ρ€Π΅Π½Π΄ΠΈΠ½Π³. ИспользованиС Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π΅ Π½ΠΎΠ²Π΅ΠΉΡˆΠΈΡ… достиТСний Π½Π΅ΠΉΡ€ΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈΒ». Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†Π° 89

Автор Дуглас ΠŸΡ€Π°Π΅Ρ‚

218

Π’Π°ΠΌ ΠΆΠ΅.

219

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Π’Π°ΠΌ ΠΆΠ΅.

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225

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227

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245

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246

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Π’Π°ΠΌ ΠΆΠ΅.

248

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249

Π₯ΡΡˆΡ‚Π΅Π³ – слово ΠΈΠ»ΠΈ короткая Ρ„Ρ€Π°Π·Π°, ΠΊΠΎΡ‚ΠΎΡ€ΠΎΠΉ ΠΏΡ€Π΅Π΄ΡˆΠ΅ΡΡ‚Π²ΡƒΠ΅Ρ‚ символ, Π΄Π°ΡŽΡ‰ΠΈΠΉ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ ΠΏΠΎΡΠ»Π΅Π΄ΡƒΡŽΡ‰Π΅ΠΉ Π³Ρ€ΡƒΠΏΠΏΠΈΡ€ΠΎΠ²ΠΊΠΈ. β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

250

Best Media Info Bureau-Delhi. Nike launches Β«Find your greatnessΒ» campaign. 2012. July 30. URL: http://www.bestmediainfo.com/2012/07/nike-launches-find-your-greatness-campaign/ (01.08.2012).abzacRussell Mallory. Nike Ambushes Adidas on World Stage… Again. AdAgeDIGITAL. 2012. July 31. http://adage.com/article/the-viral-video-chart/nike-ambushes-adidas-world-stage/236400/ (18.08.2012).

251

Goleman. Social Intelligence. Π . 357–358.

252

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Layfield Tom. The Top 10 Best Social Media Marketing Campaigns of All Time. URL: http://www.acquisitionengine.com/top-10-best-social-media-marketing-campaigns-all-time/ (23.05.2012).

254

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255

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256

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257

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258

Stanchak Jesse. What Does the Decline of Peer Trust Mean for Social Marketing? 2010. February 8. URL: http://smart blogs.com/socialmedia/2010/02/08/what-does-the-decline-of-peer-trust-mean-for-social-marketing/ (25.05.2012).

259

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260

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Π€ΠΎΠ»Π»ΠΎΠ²Π΅Ρ€ (Ρ‡ΠΈΡ‚Π°Ρ‚Π΅Π»ΡŒ, ΠΏΠΎΡΠ»Π΅Π΄ΠΎΠ²Π°Ρ‚Π΅Π»ΡŒ, подписчик) – Π½Π° Ρ‚Π²ΠΈΡ‚Ρ‚Π΅Ρ€-слСнгС этим словом Π½Π°Π·Ρ‹Π²Π°ΡŽΡ‚ ΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚Π΅Π»Ρ, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΉ подписался Π½Π° обновлСния Π°ΠΊΠΊΠ°ΡƒΠ½Ρ‚Π° Π² Β«Π’Π²ΠΈΡ‚Ρ‚Π΅Ρ€Π΅Β». β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

262

Cashmore. Pete. Southwest Tweets, Blogs Apology to Kevin Smith. 2010. February 14. URL: http://mashable.com/2010/02/14/southwest-kevin-smith/ (25.05.2012).

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Ferenstein. The Science of Building Trust with Social Media.

264

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Π“Ρ€ΡƒΠΌΠΈΠ½Π³ – это Π°ΠΊΡ‚ΠΈΠ²Π½ΠΎΠ΅ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΆΠΈΠ²ΠΎΡ‚Π½Ρ‹Ρ…, Π½Π°ΠΏΡ€Π°Π²Π»Π΅Π½Π½ΠΎΠ΅ Π½Π° очистку повСрхности Ρ‚Π΅Π»Π°. β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

266

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