Π§ΠΈΡΠ°ΡΡ ΠΎΠ½Π»Π°ΠΉΠ½ Β«ΠΠ΅ΡΡΠΎΠ·Π½Π°ΡΠ΅Π»ΡΠ½ΡΠΉ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³. ΠΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ Π½ΠΎΠ²Π΅ΠΉΡΠΈΡ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΉ Π½Π΅ΠΉΡΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈΒ». Π‘ΡΡΠ°Π½ΠΈΡΠ° 88
ΠΠ²ΡΠΎΡ ΠΡΠ³Π»Π°Ρ ΠΡΠ°Π΅Ρ
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169
Webinar hosted by Sean Scott Ameritest and Dr. Steven Sands Sands Research. Finding the Sweet Spot Between Neuroscience and Quantitative Research, 2011. June 23.
170
Garfield Bob. Ad Age Advertising Century: The Top 100 Campaigns, 1999. March 29. URL: http://adage.com/century/campaigns.html (24.05.2012).
171
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Eagleman David. Incognito. New York: Pantheon, 2011. Π . 44.
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Π’Π°ΠΌ ΠΆΠ΅. Π . 48.
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Π’Π°ΠΌ ΠΆΠ΅. Π . 47.
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Medina John. Brain Rules:12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
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Π’Π°ΠΌ ΠΆΠ΅.
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Π’Π°ΠΌ ΠΆΠ΅.
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Lehrer. How We Decide. Π . 35.
188
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190
Email from Brian Thomas. General Manager, Volkswagen. Herndon, Virginia, 2012. May 24.
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Lehrer. How We Decide. Π . 36β39, 54.
192
The Fun Theory Case Study // Volkswagen, 2011. April 7. URL: http://www.youtube.com/watch?v=Ihai50diA7o (24.05.2012).
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194
Ethernet β ΡΡΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½Π½Π°Ρ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ Π»ΠΎΠΊΠ°Π»ΡΠ½ΡΡ ΡΠ΅ΡΠ΅ΠΉ. β ΠΡΠΈΠΌ. ΡΠ΅Π΄.
195
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Pink Daniel. Drive. New York: Penguin, 2011. Π . 106.
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OβReilly Terry. The Age of Persuasion, 2011. June 11. URL: http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/06/11/season-five-terrys-book-club-1/ (25.05.2012).
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Frick Ali.. Rep. Ackerman: Auto Execsβ Private Jet Travel Like Guy At Β«The Soup Kitchen In High Hat And TuxedoΒ». 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).
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Wright Robert. The Moral Animal. New York: Vintage Books, 1995. Π . 278.
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Π’Π°ΠΌ ΠΆΠ΅. Π . 208.
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