26. "ΠΠ΅Π±Π±ΠΈ Π’ΠΎΠΌΠΏΡΠΎΠ½β¦": ΡΠ°ΠΌ ΠΆΠ΅.
27. "ΠΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΠΉ ΡΠ»Π°Π³β¦": Susan Sailer Anderson, "Hamburger U. Offers a Break", Survey of Continuing Education (New York Times), August 30, 1981, pp. 27β28.
28. "ΠΠ°ΠΉΠ΄ΠΈΡΠ΅ Π² Π½ΡΡ-ΠΉΠΎΡΠΊΡΠΊΠΎΠ΅ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠ΅ ΠΎΡΠ΄Π΅Π»Π΅Π½ΠΈΠ΅ IBMβ¦": Allan J, Mayer and Michael Ruby, "One Firm's Family", Newsweek, November 21, 1977, p. 84.
29. "Π’. ΠΠΆ. Π£ΠΎΡΡΠΎΠ½ Π½Π΅ Π²ΠΎΡΠ²Π°Π»ΡΡβ¦": Watson, A Business and Its Beliefs, p. 15.
30. "IBM Π²ΡΠΏΡΡΠΊΠ°Π»Π° Π·Π°ΠΏΡΠ°ΡΡΠΈ ΠΈ Ρ ΡΠ°Π½ΠΈΠ»Π° ΠΈΡ Π½Π° ΡΠΊΠ»Π°Π΄Π°Ρ β¦": ΡΠ°ΠΌ ΠΆΠ΅, pp. 15β16.
31. "ΠΠ½ ΠΎΠ±ΠΎΡΡΠ΄ΠΎΠ²Π°Π» Π΄ΡΡΠ΅Π²ΡΠ΅ ΠΊΠΎΠΌΠ½Π°ΡΡ Π² ΠΏΠΎΠΌΠ΅ΡΠ΅Π½ΠΈΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 17.
32. "ΠΡΠΈΠ½ΠΈΠΌΠ°Π»ΠΈΡΡ Π²ΡΠ΅ Π΄ΠΎΡΡΡΠΏΠ½ΡΠ΅ ΠΌΠ΅ΡΡ, ΡΡΠΎΠ±Ρ Π²ΡΠ·Π²Π°ΡΡ Ρ Π»ΡΠ΄Π΅ΠΉ ΡΠ½ΡΡΠ·ΠΈΒΠ°Π·ΠΌβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 18.
33. "β¦ΠΏΡΠΈΡΠΎΠΆΠ΄Π΅Π½Π½ΡΠΌ ΠΏΡΠΎΠΏΠΎΠ²Π΅Π΄Π½ΠΈΠΊΠΎΠΌβ¦": Gil Burck, "International BusiΒness Machines", Fortune, January 1940, p. 41.
34. "ΠΡΠ΅Π²ΡΡΠ΅ Π²ΡΠ΅Π³ΠΎ ΠΌΡ ΡΡΡΠ΅ΠΌΠΈΠΌΡΡ ΡΠΎΠ·Π΄Π°ΡΡ ΡΠ΅Π±Π΅ ΡΠ΅ΠΏΡΡΠ°ΡΠΈΡβ¦": Shook, Ten Greatest Salespersons, p. 73.
35. "ΠΡΠ»ΠΈ ΠΏΡΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°ΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΡΠ²Π° Π² Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΎΠΉ ΠΏΡΠΎΠΌΡΡΠ»Π΅Π½Π½ΠΎΡΡΠΈβ¦": Thomas L. Friedman, "Talking Business", New York Times, June 9, 1981, p. D2.
36. "ΠΡΠΈΠ½ΡΠ² Π½Π΅Π΄Π°Π²Π½ΠΎ ΠΏΠΎΠ΄ ΡΠ²ΠΎΠ΅ ΠΊΠΎΠΌΠ°Π½Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΊΠΎΡΠ°Π±Π»Ρ Arnold J. Isbellβ¦": Zumwalt, p. 187.
37. "ΠΠΎΠ»ΠΎΡΠΎΠ²ΠΎΠ΅ ΠΎΠ±ΡΠ°ΡΠ΅Π½ΠΈΠ΅ Hellcat ("Π§Π΅ΡΡΠΎΠ²Π° ΠΊΠΎΡΠΊΠ°"), ΠΏΠ΅ΡΠ΅Π΄Π°Π²Π°Π΅ΠΌΠΎΠ΅ ΠΏΠΎ ΡΠΈΡΡΠ΅ΠΌΠ΅ ΡΠ°Π΄ΠΈΠΎΡΠ²ΡΠ·ΠΈβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 189.
38. "Π ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Kyocera (Π² Π‘Π°Π½-ΠΠΈΠ΅Π³ΠΎ ΠΈ Π΅Π³ΠΎ ΠΎΠΊΡΠ΅ΡΡΠ½ΠΎΡΡΡΡ ) ΡΠ°Π±ΠΎΡΠ°ΡΡ 2000 ΡΠ»ΡΠΆΠ°ΡΠΈΡ β¦": Lad Kuzela, "Putting Japanese-Style Management to Work", Industry Week, September 1, 1980, p. 61.
39. "ΠΠΈΡΠ΅Ρ ΠΠ°ΠΉΠ»Ρ β ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡ ΠΏΠΎβ¦": Peter Π. Vaill, "Toward a Behavioral Description of High-Performing Systems", in Leadership: Where Else Can We Go?, ed. Morgan W. McCall, Jr., and Michael M. Lombardo (Durham, N.C.: Duke University Press, 1978), pp. 109β111.
40. "ΠΠΎΡΠ΅Π½ΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»ΠΈ Caterpillar Π²ΡΠ΅Π³Π΄Π° Π½Π°ΡΠΈΠ½Π°Π»ΠΈ ΡΠ²ΠΎΡ ΠΊΠ°ΡΡΒΠ΅ΡΡβ¦": "Caterpillar: Sticking to Basics to Stay Competitive", Business Week, May 4, 1981, p. 76.
41. "Π½Π° ΠΎΠ΄Π½ΠΎΠΌ ΡΡΠ°ΡΠΎΠΌ Π·Π°Π²ΠΎΠ΄Π΅β¦": Edward Meadows, "How Three Companies Increased Their Productivity", Fortune, March 10, 1980, p. 97.
42. "ΠΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π΄ΠΎ ΡΡΠΎΠ²Π½Ρ ΡΠ΅Ρ Π°β¦": Charles G. Burck, "What Happens When Workers Manage Themselves", Fortune, July 27, 1981, p. 68.
43. "ΠΠ»Ρ ΠΌΠΎΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΊΠ»ΠΈΠΌΠ°ΡΠ° Π² ΠΊΠΎΠ»Π»Π΅ΠΊΡΠΈΠ²Π΅ Π½Π΅Ρ Π½ΠΈΡΠ΅Π³ΠΎ Ρ ΡΠΆΠ΅, ΡΠ΅ΠΌβ¦": Richard Π’. Pascale, "The Role of the Chief Executive in the ImplementaΒtion of Corporate Policy: A Conceptual Framework", Research Paper no. 357 (Graduate School of Business, Stanford University, February 1977), p. 39.
44. "Π§Π΅Π»ΠΎΠ²Π΅ΠΊ Π½Π΅ ΠΏΡΠΎΠ΄Π°ΡΡβ¦": Manchester, Good-bye, Darkness, p. 200.
45. "Π Mars, Inc.β¦": Robert Levy, "Legends of Business", Dun's Review, June 1980, p. 92.
46. "Π Π±ΠΎΠ»ΡΡΠΈΠ½ΡΡΠ²Π΅ ΡΠΏΠΎΠ½ΡΠΊΠΈΡ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΉβ¦": Ohmae, p. 27.
47. "ΠΠΈΡΠ΅Ρ ΠΠΈΡΠ΅ΡΡΠΎΠ½ (Π² ΡΠΎ Π²ΡΠ΅ΠΌΡ ΠΏΡΠ΅Π·ΠΈΠ΄Π΅Π½Ρβ¦": Ogilvy, "The Creative Chief", p. 209.
48. "ΠΠΎ ΡΡΡΠΈ, Ρ Π³ΠΎΠ²ΠΎΡΡ ΠΎ ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΠΈ ΡΠ°Π±ΡΠΈΠΊΠΈβ¦": Barry F. Sullivan, "International Service Products: The Opportunity of the 80s." (ΡΠ΅ΡΡ ΠΏΠ΅ΡΠ΅Π΄ American Bankers Association, International Banking Symposium, WashΒington, D.C., March 29, 1981), p. 13.
49. "Π― ΠΏΠΎΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΠΉ ΡΡΠΎΡΠΎΠ½Π½ΠΈΠΊβ¦": John S. McClenahen, "Moving GTE Off Hold", Industry Week, January 12, 1981, p. 67.
50. "ΠΠΎΠ³Π΄Π° ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΡ Π΄ΠΎΡΡΠΈΠ³Π°ΡΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠΉ Π²Π΅Π»ΠΈΡΠΈΠ½Ρβ¦": Barron, "British 3M's Multiple Management", p. 54.
51. "Π ΡΡΡΠ½ΠΎΡΡΠΈ, ΠΌΡ Π΄Π΅ΠΉΡΡΠ²ΡΠ΅ΠΌ ΠΊΠ°ΠΊβ¦": Bro Uttal, "The Gentlemen and the Upstairs Meet in a Great Mini Battle", p. 100.
52. "ΠΠ°ΠΌ Π½Π΅ Π½ΡΠΆΠ΅Π½ Π·Π°Π²ΠΎΠ΄, Π½Π° ΠΊΠΎΡΠΎΡΠΎΠΌ ΡΠ°Π±ΠΎΡΠ°Π»ΠΈ Π±Ρ 5000 ΡΠ΅Π»ΠΎΠ²Π΅ΠΊβ¦": Dun's Review, December 1977, pp. 54β55.
53. "ΠΠ° ΠΏΠΎΡΠ»Π΅Π΄Π½Π΅Π΅ Π΄Π΅ΡΡΡΠΈΠ»Π΅ΡΠΈΠ΅β¦": Roger L. Cason, "The Right Size: An OrΒganizational Dilemma", Management Review, April 1978, p. 27.
54. "Π‘ΠΊΠΈΠ½Π½Π΅Ρ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΡΠ»ΡΡΠ°ΠΉβ¦": Lubar, p. 55.
55. "ΠΡΠ°ΡΠΊΠΎΠ΅ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΎΠ±ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠΈΠ²ΠΎΠ΄ΠΈΡβ¦": John Child, Organization: A Guide to Problems and Practice (New York: Harper & Row, 1977), pp. 222β223.
56. "ΠΠΎΠΌΠ°Π½Π΄Ρ ΡΠ°ΠΌΠΈ ΡΡΠ°Π²ΡΡ ΠΏΠ΅ΡΠ΅Π΄ ΡΠΎΠ±ΠΎΠΉ ΡΠ΅Π»ΠΈβ¦": Shepherd, "Innovation at Texas Instruments", p. 84.
57. "ΠΡΠ΄ΠΈ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΡΠ°ΠΌΠΈΠΌΠΈ ΡΠΎΠ±ΠΎΠΉ ΡΠΎΠ»ΡΠΊΠΎ Π² Π½Π΅Π±ΠΎΠ»ΡΡΠΈΡ Π³ΡΡΠΏΠΏΠ°Ρ β¦": Π. F. Schumacher, Small Is Beautiful: Economics as if People Mattered (New York: Harper & Row, 1973), p. 75.
58. "ΠΠ΄Π½ΠΎΠΉ ΠΈΠ· ΠΏΡΠΈΡΠΈΠ½, Π² ΡΠΈΠ»Ρ ΠΊΠΎΡΠΎΡΡΡ Π ΠΈΠΌΡΠΊΠ°Ρ ΠΈΠΌΠΏΠ΅ΡΠΈΡβ¦": Anthony Jay, Management and Machiavelli: An Inquiry into the Politics of Corporate Life (New York: Holt, Rinehart and Winston, 1967), pp. 63β64.
59. "ΠΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠ°Π²ΠΈΠ» Π²ΠΌΠ΅ΡΡΠΎ ΡΡΠΆΠ΄Π΅Π½ΠΈΠΉβ¦": "The Iconoclast Who Made Visa No. 1", Business Week, December 22, 1980, p. 44.
ΠΠ»Π°Π²Π° 9
1. "ΠΠΎΠ»ΡΡΠΈΠ½ΡΡΠ²ΠΎ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ Π°Π²ΡΠΎΡΠΎΠ²β¦": John W. Gardner, Morale (New York: Norton, 1978), p. 28.
2. "Π’ΡΠ΅Π·Π²ΠΎΠΌΡΡΠ»ΡΡΠΈΠ΅ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»ΠΈβ¦": Julien R. Phillips and Allan A. Kennedy, "Shaping and Managing Shared Values." McKinsey Staff Paper, December 1980, p. 1.
3. "ΠΠΎΠΆΠ½ΠΎ ΡΠΊΠΎΠ»ΡΠΊΠΎ ΡΠ³ΠΎΠ΄Π½ΠΎ ΡΠ°ΡΡΡΠΆΠ΄Π°ΡΡβ¦": Watson, A Business and Its BeΒliefs, pp. 4β6.
4. "ΠΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠ΅ Π»ΡΠ±ΠΎΠ³ΠΎ ΡΡΡΠ΅ΠΆΠ΄Π΅Π½ΠΈΡβ¦": Selznick, Leadership in AdministΒration, p. 28.
5. "ΠΠ°Π΄Π°ΡΠ° Π»ΠΈΠ΄Π΅ΡΠ°β¦": Hugh Sidey, "Majesty, Poetry and Power", Time, October 20, 1980, p. 39.
6. "ΠΠ»Ρ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΡΡΠ΅ΠΆΠ΄Π΅Π½ΠΈΡβ¦": Selznick, pp. 151β153.
7. "ΠΠ΅ΠΆΠ΄Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠ΅ΠΉ Delia ΠΈ Π΅Π΅ ΠΏΠ΅ΡΡΠΎΠ½Π°Π»ΠΎΠΌ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π»ΠΈΡΡ ΠΎΡΠΎΠ±ΡΠ΅ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡβ¦": This is Delta (Atlanta: Delta Air Lines, 1981), p. 8.
8. "Π‘ΡΠΈΠ»Ρ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²Π° Π² Danaβ¦": Breaking With Tradition: Dana 1981 Annual Report (Toledo, Ohio: Dana Corporation, 1981), p. 6.
9. "ΠΠΎΡΡΡΠΏΠ»Π΅Π½ΠΈΠ΅ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΡ Π·Π°ΠΏΡΠ°ΡΡΠ΅ΠΉβ¦": Caterpillar Annual Report 1981 (Peoria, III: Caterpillar Tractor Corporation, 1981), p. 14.
10. "Π ΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Digital ΠΏΠΎΠ»Π°Π³Π°Π΅Ρ, ΡΡΠΎβ¦": Digital Equipment Corporation Annual Report 1981 (Maynard, Mass.: Digital Equipment Corporation, 1981), p. 12.
11. "Π Π΄Π°Π»Π΅ΠΊΠΎΠΌ 1890 Π³ΠΎΠ΄Ρβ¦": Serving Customers Worldwide: Johnson & Johnson 1980 Annual Report (New Brunswick, N.J.: Johnson & Johnson, 1980), p. 20.
12. "Π΄ΠΎΠ±ΠΈΡΡΡΡ ΠΌΠ°ΠΊΡΠΈΠΌΠ°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ΄Π°ΡΠΈ ΠΎΡ ΡΠ°Π±ΠΎΡΠ½ΠΈΠΊΠ°β¦": Kathleen Π. Wiegner, "Corporate Samurai", Forbes, October 13, 1980, p. 172.
13. "ΠΠ°ΠΆΠ½Π΅ΠΉΡΠ°Ρ Π·Π°Π΄Π°ΡΠ° Π»ΠΈΠ΄Π΅ΡΠ° ΡΠΎΡΡΠΎΠΈΡ Π² ΡΠΎΠΌ, ΡΡΠΎΠ±Ρβ¦": James MacGregor Burns, Leadership (New York: Harper & Row, 1978), p. 237.
14. "ΠΠΆΠ΅ΠΉΠΌΡ ΠΡΠ°ΠΉΠ°Π½ ΠΡΠΈΠ½Π½ ΠΏΠΎΠ»Π°Π³Π°Π΅Ρ, ΡΡΠΎβ¦": James Brian Quinn, "Strategic Goals: Process and Politics", Sloan Management Review, fall 1977, p. 26.
15. "Π― Ρ ΠΎΡΡ, ΡΡΠΎΠ±Ρ Π²ΡΠ΅ Π½Π°ΡΠΈ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΈβ¦": David Ogilvy, Principles of Management (New York: Ogilvy & Mather, 1968), p. 2.
16. "Π£ΡΡΠ°Π½Π°Π²Π»ΠΈΠ²Π°ΠΉΡΠ΅ Π²ΡΡΠΎΡΠ°ΠΉΡΠΈΠ΅ ΡΡΠ°Π½Π΄Π°ΡΡΡ ΠΈ ΡΡΠ΅Π±ΡΠΉΡΠ΅ ΠΈΡ Π½Π΅ΡΠΊΠΎΡΠ½ΠΈΒΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΡΠΏΠΎΠ»Π½Π΅Π½ΠΈΡβ¦": Marshall Loeb, "A Guide to Taking Charge", Time, February 25, 1980, p. 82.
17. "ΠΡ Ρ ΠΎΡΠΈΠΌ, ΡΡΠΎΠ±Ρ ΠΎΠ±ΡΠ»ΡΠΆΠΈΠ²Π°Π½ΠΈΠ΅β¦": Watson, p. 29.
18. "ΠΡ ΠΏΠΎΠ»Π°Π³Π°Π΅ΠΌ, ΡΡΠΎ Π»ΡΠ±Π°Ρ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 34.
19. "ΠΠΏΡΡ Π½Π°Ρ Π½Π°ΡΡΠΈΠ» ΡΠΎΠΌΡ, ΡΡΠΎβ¦": Π. Π. Pearson, A Look at PepsiCo's FuΒture (Purchase, N.Y.: PepsiCo, December 1980), p. 10.
20. "Π£ΡΠΏΠ΅Ρ Π² Π½Π°ΡΠ°ΠΆΠ΄Π΅Π½ΠΈΠΈ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΡΡ ΡΠ΅Π½Π½ΠΎΡΡΠ΅ΠΉβ¦": Phillips and KenΒnedy, p. 8.
21. "ΠΠ°ΡΡΠΈ ΠΡΡΠΉ ΠΈΠ· United Technologiesβ¦": "What Makes Harry Gray Run?" Business Week, December 10, 1979, p. 77.
22. "β¦Ρ Π²ΡΡΡΠ΅ΡΠ°Π»ΡΡ Ρ ΠΊΠ»ΠΈΠ΅Π½ΡΠ°ΠΌΠΈ Π² ΠΌΠ΅ΡΡΠ°Ρ β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 80.
23. "ΠΠΎΡΠ»Π΅ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΠΊΠ°ΠΊΠΎΠ΅-Π»ΠΈΠ±ΠΎ ΠΈΠ· ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΠΉβ¦": Hewlett and Packard, The HP Way, p. 10.
24. "He Π²ΡΠ·ΡΠ²Π°ΠΉΡΠ΅ Π»ΡΠ΄Π΅ΠΉβ¦": Ogilvy, Principles of Management, p. 2.
25. "Π― ΠΏΡΠΎΠ΄Π΅Π»ΡΠ²Π°Π» ΠΎΠΊΠΎΠ»ΠΎ 200 000 ΠΌΠΈΠ»Ρ Π·Π° Π³ΠΎΠ΄β¦": Dowling, "Conversation with Edward Carlson", pp. 52β54.
26. "ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· Π²Π°ΠΆΠ½Π΅ΠΉΡΠΈΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΠΎΠ² ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅β¦": Selznick, p. 110.
27. "Π ΡΠΎ Π²ΡΠ΅ΠΌΡ, ΠΊΠΎΠ³Π΄Π° ΠΎΠ½ ΡΠΎΠ»ΡΠΊΠΎ Π½Π°ΡΠΈΠ½Π°Π»β¦": Pascale, "The Role of the Chief Executive in the Implementation of Corporate Policy: A Conceptual Framework", pp. 37ff.
28. "ΠΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ, Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΠ»ΠΎΠΆΠ½ΠΎΠΉ Π·Π°Π΄Π°ΡΠ΅ΠΉβ¦": Pearson, p. 3.
29. "ΠΡ Π½Π΅ Π΄ΠΎΠ±ΡΠ΅ΡΠ΅ΡΡ Π½ΠΈΡΠ΅Π³ΠΎβ¦": Loeb, p. 82.
30. "ΠΠΎΡΡΠ°ΡΠ°ΠΉΡΠ΅ΡΡ, ΡΡΠΎΠ±Ρ Π»ΡΠ΄ΡΠΌ Π±ΡΠ»ΠΎ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ½ΠΎ ΡΠ°Π±ΠΎΡΠ°ΡΡ Π²β¦": Ogilvy, Principles of Management, p. 2.
ΠΠ»Π°Π²Π° 10
1. "Π 1960-Π΅ Π³ΠΎΠ΄Ρ, ΠΊΠΎΠ³Π΄Π° Π½ΠΎΠ²ΡΠ΅ ΠΊΠΎΠ½Π³Π»ΠΎΠΌΠ΅ΡΠ°ΡΡβ¦": Young, "Views on ManaΒgement", p. 3.