ΠΠ± Π°Π²ΡΠΎΡΠ΅
ΠΠΈΠΊ ΠΠΎΡΠ³Π°Π½ β ΠΎΠ΄ΠΈΠ½ ΠΈΠ· Π²Π΅Π΄ΡΡΠΈΡ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΡ ΡΠ΅ΠΎΡΠ΅ΡΠΈΠΊΠΎΠ² ΠΈ ΠΈΠ½ΡΡΡΡΠΊΡΠΎΡΠΎΠ² ΠΏΠΎ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠΌ. ΠΠ½ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠΌΠΈ ΠΎΡΠ°ΡΠΎΡΠ°ΠΌΠΈ, ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»ΡΠΌΠΈ, Π·Π½Π°ΠΌΠ΅Π½ΠΈΡΠΎΡΡΡΠΌΠΈ ΠΈ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡΠΌΠΈ, ΠΎΠ±ΡΡΠ°Ρ ΠΈΡ ΡΠΎΠΌΡ, ΠΊΠ°ΠΊ ΠΎΡΠΎΡΠΌΠ»ΡΡΡ ΡΠ²ΠΎΠΈ ΠΈΠ΄Π΅ΠΈ ΠΈ ΠΏΡΠΈΠ΄Π°Π²Π°ΡΡ ΠΈΠΌ Π±Π΅Π·ΡΡΠ»ΠΎΠ²Π½ΡΡ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΠ΅Π»ΡΠ½ΠΎΡΡΡ Π² Π½Π°ΡΠ΅ΠΌ Π½Π΅ΡΠ΅ΡΠΏΠ΅Π»ΠΈΠ²ΠΎΠΌ, ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΠΎ ΠΏΠ΅ΡΠ΅Π³ΡΡΠΆΠ΅Π½Π½ΠΎΠΌ ΠΌΠΈΡΠ΅.
Π£Π²Π»Π΅ΡΠ΅Π½Π½ΡΠΉ ΠΏΡΠ΅ΠΏΠΎΠ΄Π°Π²Π°ΡΠ΅Π»Ρ, ΠΠΈΠΊ ΠΎΡΠ΄Π°Π΅Ρ Π²ΡΠ΅ ΡΠΈΠ»Ρ, ΠΏΠΎΠΌΠΎΠ³Π°Ρ Π»ΡΠ΄ΡΠΌ Π΄ΠΎΠ±ΠΈΡΡΡΡ ΡΡΠ½ΠΎΡΡΠΈ Π² ΡΠ²ΠΎΠΈΡ ΠΌΡΡΠ»ΡΡ ΠΈ ΠΈΠ΄Π΅ΡΡ ΠΈ Π·Π°ΡΠ΅ΠΌ ΠΏΠΎΠ΄Π°ΡΡ ΠΈΡ Ρ Π±Π»Π΅ΡΠΊΠΎΠΌ. ΠΡΡΡΠ΄Π΅ΡΡΡ ΠΊΡΡΠΏΠ½Π΅ΠΉΡΠΈΡ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΉ ΠΈΠ· ΡΠΏΠΈΡΠΊΠ° ΠΆΡΡΠ½Π°Π»Π° Fortune ΠΏΠΎΡΡΡΠ°Π»ΠΈ Π΅ΠΌΡ ΠΏΠΈΡΠ°ΡΡ ΡΠ΅ΠΊΡΡΡ Π΄Π»Ρ ΠΌΠ½ΠΎΠΆΠ΅ΡΡΠ²Π° ΡΠ²ΠΎΠΈΡ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ ΠΈ ΠΏΡΠ΅Π·ΠΈΠ΄Π΅Π½ΡΠΎΠ². ΠΠ½ ΠΈΠ½ΡΡΡΡΠΊΡΠΈΡΠΎΠ²Π°Π» ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ² ΠΏΠ΅ΡΠ΅Π΄ Π΄Π°ΡΠ΅ΠΉ ΡΠ²ΠΈΠ΄Π΅ΡΠ΅Π»ΡΡΠΊΠΈΡ ΠΏΠΎΠΊΠ°Π·Π°Π½ΠΈΠΉ Π² ΠΠΎΠ½Π³ΡΠ΅ΡΡΠ΅, Π²ΡΡΡΡΠΏΠ»Π΅Π½ΠΈΡΠΌΠΈ Π½Π° Today Show ΠΈ Π²ΡΡΡΠ΅ΡΠ°ΠΌΠΈ Ρ ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΠΎΠ½Π½ΡΠΌ ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²ΠΎΠΌ. ΠΠΌΡ Π΄ΠΎΠ²ΠΎΠ΄ΠΈΠ»ΠΎΡΡ ΡΠ°Π±ΠΎΡΠ°ΡΡ Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΈΡ Π³ΠΎΡΠΎΠ΄Π°Ρ Ρ Π²Π΅Π΄ΡΡΠΈΠΌΠΈ ΡΠΈΠ³ΡΡΠ°ΠΌΠΈ Π² ΡΡΠ΅ΡΠ΅ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ ΠΈ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ. Π’Π°ΠΊΠΆΠ΅ ΠΎΠ½ ΠΏΠΎΠΌΠΎΠ³Π°Π» ΠΎΡΠ³Π°Π½ΠΈΠ·ΠΎΠ²ΡΠ²Π°ΡΡ ΠΊΠΎΠ½ΡΠ΅ΡΠ΅Π½ΡΠΈΠΈ ΠΈ Π³ΠΎΡΠΎΠ²ΠΈΡΡ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ Π΄ΠΎΠΊΠ»Π°Π΄Ρ ΠΏΠΎ Π²ΡΠ΅ΠΌΡ ΠΌΠΈΡΡ.
ΠΠΎΠΌΠΈΠΌΠΎ ΠΏΠ΅ΡΠ΅ΡΠΈΡΠ»Π΅Π½Π½ΠΎΠ³ΠΎ ΠΎΠ½ Π½Π΅ΠΎΠ΄Π½ΠΎΠΊΡΠ°ΡΠ½ΠΎ Π²ΡΡΡΡΠΏΠ°Π» ΠΏΠ΅ΡΠ΅Π΄ ΠΌΠΈΡΠΎΠ²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠ΅ΠΉ ΠΏΠΎ Π²ΠΎΠΏΡΠΎΡΠ°ΠΌ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΉ, Π²ΠΊΠ»ΡΡΠ°ΡΡΠΈΠΌ Π² ΡΠ΅Π±Ρ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π½ΠΈΠ΅ ΠΈΡΡΠΎΡΠΈΠΉ, ΡΠ·ΡΠΊ ΡΠ΅Π»ΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΠΉ ΠΈ ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΠ΅ ΡΠΎΠ±Π΅ΡΠ΅Π΄Π½ΠΈΠΊΠ°.
Π Π°Π·ΡΠ°Π±ΠΎΡΠ°Π½Π½ΡΠ΅ ΠΠΎΡΠ³Π°Π½ΠΎΠΌ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠΈ, Ρ ΠΎΡΠΎΡΠΎ ΠΈΠ·Π²Π΅ΡΡΠ½ΡΠ΅ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΡ ΠΈΡ Π²ΡΠ·ΡΠ²Π°ΡΡΠ΅ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠΌ Π²Π·Π³Π»ΡΠ΄Π°ΠΌ, ΠΏΡΠ±Π»ΠΈΠΊΠΎΠ²Π°Π»ΠΈΡΡ Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΈΡ ΡΡΡΠ°Π½Π°Ρ ΠΌΠΈΡΠ°. ΠΠ³ΠΎ ΠΏΠΎΡΠ»Π΅Π΄Π½Π΅ΠΉ ΡΠ°Π±ΠΎΡΠΎΠΉ Π±ΡΠ»Π° ΠΊΠ½ΠΈΠ³Π° Β«ΠΠ΅ΡΡ ΠΌΠ½Π΅: ΡΠ΅ΡΡΡΠ΅ ΡΠ°Π³Π° ΠΊ ΠΈΡΠΊΡΠ΅Π½Π½ΠΎΡΡΠΈ ΠΈ Ρ Π°ΡΠΈΠ·ΠΌΠ°ΡΠΈΡΠ½ΠΎΡΡΠΈΒ» (Trust Me: Four Steps to Authenticity and Charisma), Π²ΡΡΠ΅Π΄ΡΠ°Ρ Π² Π΄Π΅ΠΊΠ°Π±ΡΠ΅ 2008 Π³ΠΎΠ΄Π° Π² ΠΈΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²Π΅ Jossey-Bass. ΠΠ³ΠΎ ΡΠ°ΠΌΡΠΉ Π·Π½Π°ΠΌΠ΅Π½ΠΈΡΡΠΉ ΡΡΡΠ΄, ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π½ΡΠΉ ΠΎΡΠ°ΡΠΎΡΡΠΊΠΎΠΌΡ ΠΈΡΠΊΡΡΡΡΠ²Ρ, β Β«Π Π°Π±ΠΎΡΠ° Ρ Π·Π°Π»ΠΎΠΌ: ΠΊΠ°ΠΊ ΠΏΠΎΠ±ΡΠ΄ΠΈΡΡ Π»ΡΠ΄Π΅ΠΉ ΠΊ Π΄Π΅ΠΉΡΡΠ²ΠΈΡ, Π³ΠΎΠ²ΠΎΡΡ Ρ ΡΡΡΠ°Π½ΠΎΠ²ΠΊΠΎΠΉ Π½Π° Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡΒ» (Working the Room: How to Move People to Action through Audience-Centered Speaking), Π±ΡΠ» ΠΎΠΏΡΠ±Π»ΠΈΠΊΠΎΠ²Π°Π½ ΠΈΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎΠΌ Harvard Business School Press Π² 2003 Π³ΠΎΠ΄Ρ ΠΈ Π·Π°ΡΠ΅ΠΌ ΠΏΠ΅ΡΠ΅ΠΈΠ·Π΄Π°Π½ Π² 2005 Π³ΠΎΠ΄Ρ Π² ΠΌΡΠ³ΠΊΠΎΠΉ ΠΎΠ±Π»ΠΎΠΆΠΊΠ΅ ΠΏΠΎΠ΄ Π½Π°Π·Π²Π°Π½ΠΈΠ΅ΠΌ Β«ΠΡΠΎΠΈΠ·Π½Π΅ΡΠΈ ΡΠ΅ΡΡ β ΠΈΠ·ΠΌΠ΅Π½ΠΈ ΠΌΠΈΡ: ΠΊΠ°ΠΊ ΠΏΠΎΠ±ΡΠ΄ΠΈΡΡ Π²Π°ΡΠΈΡ ΡΠ»ΡΡΠ°ΡΠ΅Π»Π΅ΠΉ ΠΊ Π΄Π΅ΠΉΡΡΠ²ΠΈΡΒ» (Give Your Speech, Change the World: How to Move Your Audience to Action). ΠΡΠΎΠΌΠ΅ ΡΡΠΎΠ³ΠΎ ΠΠΈΠΊ ΠΎΠΏΡΠ±Π»ΠΈΠΊΠΎΠ²Π°Π» ΠΎΠΊΠΎΠ»ΠΎ Π΄Π΅ΡΡΡΠΊΠ° ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ ΠΊΠ½ΠΈΠ³ ΠΈ ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΡ Π³Π»Π°Π² Π² ΡΠ°Π±ΠΎΡΠ°Ρ Π΄ΡΡΠ³ΠΈΡ Π°Π²ΡΠΎΡΠΎΠ².
Π‘ 1998 ΠΏΠΎ 2003 Π³ΠΎΠ΄ ΠΠΈΠΊ ΠΠΎΡΠ³Π°Π½ ΠΈΡΠΏΠΎΠ»Π½ΡΠ» ΠΎΠ±ΡΠ·Π°Π½Π½ΠΎΡΡΠΈ ΡΠ΅Π΄Π°ΠΊΡΠΎΡΠ° Harvard Management Communication Letter. ΠΠ½ Π½Π°ΠΏΠΈΡΠ°Π» ΡΠΎΡΠ½ΠΈ ΡΡΠ°ΡΠ΅ΠΉ Π΄Π»Ρ ΠΌΠ΅ΡΡΠ½ΡΡ ΠΈ Π½Π°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ ΠΈΠ·Π΄Π°Π½ΠΈΠΉ. Π’Π°ΠΊΠΆΠ΅ ΠΎΠ½ ΡΠ²Π»ΡΠ΅ΡΡΡ Π±ΡΠ²ΡΠΈΠΌ ΡΠ»Π΅Π½ΠΎΠΌ Π¦Π΅Π½ΡΡΠ° ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ (Center for Public Leadership) Π² ΠΠ°ΡΠ²Π°ΡΠ΄ΡΠΊΠΎΠΉ ΡΠΊΠΎΠ»Π΅ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΠ΅Π½Π½Π΅Π΄ΠΈ.
ΠΠΎΡΠ»Π΅ ΠΏΠΎΠ»ΡΡΠ΅Π½ΠΈΡ Π΄ΠΎΠΊΡΠΎΡΡΠΊΠΎΠΉ ΡΡΠ΅ΠΏΠ΅Π½ΠΈ ΠΏΠΎ Π»ΠΈΡΠ΅ΡΠ°ΡΡΡΠ΅ ΠΈ ΡΠΈΡΠΎΡΠΈΠΊΠ΅ ΠΠΈΠΊ ΠΠΎΡΠ³Π°Π½ Π½Π° ΠΏΡΠΎΡΡΠΆΠ΅Π½ΠΈΠΈ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΈΡ Π»Π΅Ρ Π²Π΅Π» ΠΊΡΡΡ Β«Π¨Π΅ΠΊΡΠΏΠΈΡ ΠΈ ΠΎΡΠ°ΡΠΎΡΡΠΊΠΎΠ΅ ΠΈΡΠΊΡΡΡΡΠ²ΠΎΒ» Π² ΠΠΈΡΠ΄ΠΆΠΈΠ½ΡΠΊΠΎΠΌ ΠΈ ΠΡΠΈΠ½ΡΡΠΎΠ½ΡΠΊΠΎΠΌ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠ°Ρ . ΠΠ½ ΠΏΠΈΡΠ°Π» ΡΠ΅ΡΠΈ Π΄Π»Ρ Π²ΠΈΡΠ΄ΠΆΠΈΠ½ΡΠΊΠΎΠ³ΠΎ Π³ΡΠ±Π΅ΡΠ½Π°ΡΠΎΡΠ° Π§Π°ΡΠ»ΡΠ·Π° Π‘. Π ΠΎΠ±Π±Π°, ΠΏΠΎΡΠ»Π΅ ΡΠ΅Π³ΠΎ Π² 1997 Π³ΠΎΠ΄Ρ ΠΎΡΠ½ΠΎΠ²Π°Π» ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΡ ΠΊΠΎΠ½ΡΠ°Π»ΡΠΈΠ½Π³ΠΎΠ²ΡΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡ Public Words, Π·Π°Π½ΠΈΠΌΠ°ΡΡΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΠ°ΠΌΠΈ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΉ.
Π ΡΠ²ΠΎΠ±ΠΎΠ΄Π½ΠΎΠ΅ Π²ΡΠ΅ΠΌΡ ΠΠΈΠΊ Π»ΡΠ±ΠΈΡ Ρ ΠΎΠ΄ΠΈΡΡ Π² ΠΏΠ΅ΡΠΈΠ΅ ΠΏΠΎΡ ΠΎΠ΄Ρ ΠΈ Π΅Π·Π΄ΠΈΡΡ Π½Π° Π²Π΅Π»ΠΎΡΠΈΠΏΠ΅Π΄Π΅, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΏΠΎΡΠΎΠΉ ΠΈΠ³ΡΠ°Π΅Ρ Π½Π° ΡΠΎΡΡΠ΅ΠΏΠΈΠ°Π½ΠΎ ΠΈΠ»ΠΈ ΠΊΠ»Π°ΡΡΠΈΡΠ΅ΡΠΊΠΎΠΉ Π³ΠΈΡΠ°ΡΠ΅.
ΠΡΠΈΠΌΠ΅ΡΠ°Π½ΠΈΡ
1
Noel Barber, The Flight of the Dalai Lama (London: Hodder & Stoughton, 1960).
2
E. M. Forster, Maurice: A Novel (London: Edward Arnold, 1971).
3
A. K. Pradeep, The Buying Brain: Secrets for Selling to the Subconscious Mind (Hoboken, NJ: Wiley, 2010), 4.
4
Vijay Balasubramanian, Kristin Koch, Peter Sterling, Judith MacLean, Michael A. Freed, Ronen Segev, and Michael J. Berry III, How Much the Eye Tells the Brain, Current Biology, July 2006.
5
Antonio R. Damasio, Self Comes to Mind: Constructing the Conscious Brain (New York: Pantheon Books, 2010).
6
Eric R. Kandel, In Search of Memory: The Emergence of a New Science of Mind (New York: W. W. Norton & Co., 2006).
7
Anne Karpf, The Human Voice: How This Extraordinary Instrument Reveals Essential Clues About Who We Are (New York: Bloomsbury Publications/ Holtzbrinck, 2006).
8
Alex Pentland with Tracy Heibeck, Honest Signals: How They Shape Our World (Cambridge, MA: MIT Press, 2008).
9
Jose Drost-Lopez, The Neural Spark, September 20, 2010, http://decodethemind.wordpress.com/2010/09/10/more-brain-connections-than-stars-in-the-universe-no-not-even-close/.
10
Thomas Lewis, Fari Amini, and Richard Lannon, A General Theory of Love (New York: Random House, 2000); ΡΠΌ. ΡΠ°ΠΊΠΆΠ΅ Susan Goldin-Meadow, Hearing Gesture: How Our Hands Help Us Think (Cambridge, MA: Belknap Press of Harvard University Press, 2003), Π³Π΄Π΅ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Π° Π±ΠΎΠ»Π΅Π΅ Π³Π»ΡΠ±ΠΎΠΊΠ°Ρ ΡΡΠ°ΠΊΡΠΎΠ²ΠΊΠ° ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΠΆΠ΅ΡΡΡ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΡΡΡ Ρ ΠΌΡΡΠ»ΡΠΌΠΈ, Π² ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΠΏΡΠΈ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠΈ Π΄Π΅ΡΠ΅ΠΉ; Giacomo Rizzolatti and Corrado Sinigaglia, Mirrors in the Brain: How Our Minds Share Actions and Emotions, ΠΏΠ΅Ρ. Frances Anderson (Oxford and New York: Oxford University Press, 2008); V. S. Ramachandran, A Brief Tour of Human Consciousness: From Imposter Poodles to Purple Numbers (New York: Pi Press, 2004); Karpf, The Human Voice; Stanford Gregory Jr., with Timothy Gallagher, Spectral Analysis of Candidates' Non-verbal Vocal Communication, Social Psychology Quarterly, 2002; Michael D. Gershon, The Second Brain: The Scientific Basis of Gut Instinct and a Groundbreaking New Understanding of Nervous Disorders of the Stomach and Intestine (New York: Harper Collins, 1998); Pentland, Honest Signals; Uri Hasson, Princeton University: Case Study on Brains and Β«Dyadic Social InteractionsΒ», http://psych.princeton.edu/psychology/research/hasson/case.php#casestudy2.
11
Niccolo Machiavelli, The Prince and Selected Discourses, ΠΏΠ΅Ρ. Daniel Donno (New York: Bantam Books, 1966).
12
Π‘ΠΌ., Π½Π°ΠΏΡΠΈΠΌΠ΅Ρ, Leil Lowndes, Undercover Sex Signals: A Pickup Guide for Guys (New York: Citadel, 2006).
13
Michael C. Corballis, From Hand to Mouth: The Origins of Language (Princeton, NJ: Princeton University Press, 2002).
14
Valorie N Salimpoor, Mitchel Benovoy, Kevin Larcher, Alain Dagher, and Robert J. Zatorre, Anatomically Distinct Dopamine Release During Anticipation and Experience of Peak Emotion to Music, Nature Neuroscience 14, January 2011.
15
Hal Pashler, Mark McDaniel, Doug Rohrer, and Robert Bjork, Learning Styles Debunked, Psychological Science in the Public Interest, December 2009.
16
Loukia D. Loukopoulos, R. Key Dismukes, and Immanuel Barshi, The Multitasking Myth: Handling Complexity in Real-World Operations (Burlington, VT: Ashgate Pub. Ltd., 2009).
17
Hans Hass, The Human Animal: The Mystery of Man's Behavior, ΠΏΠ΅Ρ. J. Maxwell Brownjohn (New York: Putnam, 1970).
18
Nick Morgan, Trust Me: Four Steps to Authenticity and Charisma (San Francisco, CA: Jossey-Bass, 2009).
19
Desmond Morris, The Naked Ape: A Zoologist's Study of the Human Animal (London: Cape, 1967).
20
Joseph Murphy, The Power of Your Subconscious Mind (New York: Jeremy P. Tarcher / Penguin, 2010).
21
Π‘ΡΡΠ·Π΅Π½ ΠΠΎΠ»Π΄ΠΈΠ½-ΠΠ΅Π΄ΠΎΡ, ΡΠ΅Π»Π΅ΡΠΎΠ½Π½ΠΎΠ΅ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ, Π΄Π°Π½Π½ΠΎΠ΅ Π°Π²ΡΠΎΡΡ 20 Π°ΠΏΡΠ΅Π»Ρ 2012 Π³ΠΎΠ΄Π°. ΠΡΠ΅ ΡΠΈΡΠ°ΡΡ, ΠΏΡΠΈΠ²Π΅Π΄Π΅Π½Π½ΡΠ΅ Π² Π½Π°ΡΡΠΎΡΡΠ΅ΠΉ Π³Π»Π°Π²Π΅, Π²Π·ΡΡΡ ΠΈΠ· ΡΡΠΎΠ³ΠΎ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ.
22
Thomas Lewis, Fari Amini, and Richard Lannon, A General Theory of Love (New York: Random House, 2000).
23
Π’Π°ΠΌ ΠΆΠ΅.
24
Π‘ΡΡΠ·Π΅Π½ ΠΠΎΠ»Π΄ΠΈΠ½-ΠΠ΅Π΄ΠΎΡ, ΡΠ΅Π»Π΅ΡΠΎΠ½Π½ΠΎΠ΅ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ, Π΄Π°Π½Π½ΠΎΠ΅ Π°Π²ΡΠΎΡΡ 20 Π°ΠΏΡΠ΅Π»Ρ 2012 Π³ΠΎΠ΄Π°.
25
V. S. Ramachandran, A Brief Tour of Human Consciousness: From Imposter Poodles to Purple Numbers (New York: Pi Press, 2004).
26
Π‘ΡΡΠ·Π΅Π½ ΠΠΎΠ»Π΄ΠΈΠ½-ΠΠ΅Π΄ΠΎΡ, ΡΠ΅Π»Π΅ΡΠΎΠ½Π½ΠΎΠ΅ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ, Π΄Π°Π½Π½ΠΎΠ΅ Π°Π²ΡΠΎΡΡ 20 Π°ΠΏΡΠ΅Π»Ρ 2012 Π³ΠΎΠ΄Π°.
27
Π’Π°ΠΌ ΠΆΠ΅.
28
ΠΠ½Π°ΠΌΠ΅Π½ΠΈΡΡΠΉ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠΉ ΡΠΎΠ»ΠΈΠΊ 1970-Ρ Π³ΠΎΠ΄ΠΎΠ² Β«ΠΠΎΠ³Π΄Π° Π. Π€. Π₯Π°ΡΡΠΎΠ½ Π³ΠΎΠ²ΠΎΡΠΈΡ, Π΅Π³ΠΎ ΡΠ»ΡΡΠ°ΡΡΒ» (When E. F. Hutton Talks, People Listen), http://www.youtube.com/watch?v=2MXqbla3Apg.
29
Π‘ΡΡΠ·Π΅Π½ ΠΠΎΠ»Π΄ΠΈΠ½-ΠΠ΅Π΄ΠΎΡ, ΡΠ΅Π»Π΅ΡΠΎΠ½Π½ΠΎΠ΅ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ, Π΄Π°Π½Π½ΠΎΠ΅ Π°Π²ΡΠΎΡΡ 20 Π°ΠΏΡΠ΅Π»Ρ 2012 Π³ΠΎΠ΄Π°.
30
Constantin Stanislavski, An Actor Prepares, ΠΏΠ΅Ρ. Elizabeth Reynolds Hapgood (New York: Theatre Arts, 1936).
31
Amy Cuddy, Your Body Language Shapes Who You Are, Π²ΡΡΡΡΠΏΠ»Π΅Π½ΠΈΠ΅ Π½Π° ΠΊΠΎΠ½ΡΠ΅ΡΠ΅Π½ΡΠΈΠΈ TED, Π²ΠΈΠ΄Π΅ΠΎΠ·Π°ΠΏΠΈΡΡ ΡΠ΄Π΅Π»Π°Π½Π° Π² ΠΈΡΠ½Π΅ 2012 Π³ΠΎΠ΄Π°, Π²ΡΠ»ΠΎΠΆΠ΅Π½Π° Π½Π° ΡΠ°ΠΉΡ Π² ΠΎΠΊΡΡΠ±ΡΠ΅ 2012 Π³ΠΎΠ΄Π°, http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html.
32
Giacomo Rizzolatti and Corrado Sinigaglia, Mirrors in the Brain: How Our Minds Share Actions and Emotions, ΠΏΠ΅Ρ. Frances Anderson (Oxford and New York: Oxford University Press, 2008).
33
Π’Π°ΠΌ ΠΆΠ΅. Π‘. 190β191.
34
Π’Π°ΠΌ ΠΆΠ΅. Π‘. 192β193.
35
Thomas Lewis, Fari Amini, and Richard Lannon, A General Theory of Love (New York: Random House, 2000).
36
V. S. Ramachandran, A Brief Tour of Human Consciousness: From Imposter Poodles to Purple Numbers (New York: Pi Press, 2004).
37
ΠΡΠ΅Π²ΠΈΠ΄Π½ΠΎ, ΠΏΡΠ΅Π·ΠΈΠ΄Π΅Π½Ρ ΠΠ»ΠΈΠ½ΡΠΎΠ½ ΡΠΊΠ°Π·Π°Π» ΡΡΠΎ ΠΎΠ΄Π½ΠΎΠΌΡ ΠΈΠ· Π°ΠΊΡΠΈΠ²ΠΈΡΡΠΎΠ² Π±ΠΎΡΡΠ±Ρ ΡΠΎ Π‘ΠΠΠΠΎΠΌ Π² 1992 Π³ΠΎΠ΄Ρ. Π‘ΠΌ. http://en.wikiquote.org/wiki/Bill_Clinton.
38
Π. Π. Pradeep, The Buying Brain: Secrets for Selling to the Subconscious Mind (Hoboken, NJ: Wiley, 2010).
39
Paul Ekman, ed., Emotional Awareness: Overcoming the Obstacles to Psychological Balance and Compassion: A Conversation between the Dalai Lama and Paul Ekman (New York: Times Books, 2008).
40
Paul Ekman, Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (New York: W. W. Norton, 1985).
41
Desmond Morris, Peoplewatching: The Desmond Morris Guide to Body Language (New York: Vintage, 2002).
42
A. K. Pradeep, The Buying Brain: Secrets for Selling to the Subconscious Mind (Hoboken, NJ: Wiley, 2010).
43
Mark L. Knapp, Judith A. Hall, and Terrence G. Horgan, Nonverbal Communication in Human Interaction, 8th ed. (Boston: Wadsworth, Cengage Learning, 2014).
44
Π’Π°ΠΌ ΠΆΠ΅.
45
Π’Π°ΠΌ ΠΆΠ΅.
46
Ekman, Telling Lies.
47
ShunryΕ« Suzuki, ed. Trudy Dixon, Zen Mind, Beginner's Mind (Boston: Shambhala, 2006).
48
Frank Herbert, Dune (New York: Ace Books, 2005).
49