Π§ΠΈΡ‚Π°ΠΉΡ‚Π΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ Π½Π° Bookidrom.ru! БСсплатныС ΠΊΠ½ΠΈΠ³ΠΈ Π² ΠΎΠ΄Π½ΠΎΠΌ ΠΊΠ»ΠΈΠΊΠ΅

Π§ΠΈΡ‚Π°Ρ‚ΡŒ ΠΎΠ½Π»Π°ΠΉΠ½ Β«ΠŸΡΠΈΡ…ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΈ. Как Π³Π»ΡƒΠ±ΠΈΠ½Π½Ρ‹Π΅ установки Π²Π»ΠΈΡΡŽΡ‚ Π½Π° наши ТСлания ΠΈ поступки». Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†Π° 49

Автор Π₯Π°ΠΉΠ΄ΠΈ Π₯элворсон

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Благодарности

ΠœΡ‹ нСвСроятно Π±Π»Π°Π³ΠΎΠ΄Π°Ρ€Π½Ρ‹ всСм Ρ‚Π΅ΠΌ Π΄Ρ€ΡƒΠ·ΡŒΡΠΌ ΠΈ ΠΊΠΎΠ»Π»Π΅Π³Π°ΠΌ, Ρ‡Ρ‚ΠΎ ΠΏΠΎΠΌΠΎΠ³Π»ΠΈ Π½Π°ΠΌ Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ, ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Ρ‚ΡŒ ΠΈ ΠΏΡ€ΠΈΠΌΠ΅Π½ΠΈΡ‚ΡŒ ΠΏΡ€ΠΈΠ½Ρ†ΠΈΠΏΡ‹ Π΄Π²ΡƒΡ… Π²ΠΈΠ΄ΠΎΠ² ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΈ ΠΈ ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ соотвСтствия. Π­Ρ‚Π° ΠΊΠ½ΠΈΠ³Π° Π½ΠΈΠΊΠΎΠ³Π΄Π° Π½Π΅ Π±Ρ‹Π»Π° Π±Ρ‹ написана Π±Π΅Π· Ρ‡Π»Π΅Π½ΠΎΠ² Π¦Π΅Π½Ρ‚Ρ€Π° ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΎΠ½Π½Ρ‹Ρ… Π½Π°ΡƒΠΊ ΠšΠΎΠ»ΡƒΠΌΠ±ΠΈΠΉΡΠΊΠΎΠ³ΠΎ унивСрситСта (ΠΊΠΎΠ³Π΄Π°-Ρ‚ΠΎ, Π΄ΠΎ Ρ‚ΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ Π±Ρ‹Π»ΠΎ ΠΏΠΎΠ»ΡƒΡ‡Π΅Π½ΠΎ ΠΎΡ„ΠΈΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎΠ΅ Π½Π°Π·Π²Π°Π½ΠΈΠ΅ Β«Π¦Π΅Π½Ρ‚Ρ€Β», извСстного ΠΊΠ°ΠΊ «Лаборатория Π₯иггинса») β€” Π² особСнности Π±Π΅Π· Ρ‚Π΅Ρ…, ΠΊΡ‚ΠΎ Ρ€Π°Π±ΠΎΡ‚Π°Π» с Π½Π°ΠΌΠΈ Π² ΠΏΠ΅Ρ€Π²Ρ‹Π΅ Π³ΠΎΠ΄Ρ‹, ΠΊΠΎΠ³Π΄Π° Ρ€Π°Π·Ρ€Π°Π±Π°Ρ‚Ρ‹Π²Π°Π»Π°ΡΡŒ концСпция Π΄ΠΎΠΌΠΈΠ½ΠΈΡ€ΡƒΡŽΡ‰Π΅ΠΉ ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΈ ΠΈ ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ соотвСтствия. Π­Ρ‚ΠΎ ВанСсса Бонс, МигСль Π‘Ρ€Π΅Π½Π΄Π», ΠšΡ€ΠΈΡ Камако, Π”ΠΆΠΎ Π§Π΅Π·Π°Ρ€ΠΈΠΎ, Π­Π»Π»Π΅Π½ ΠšΡ€ΠΎΡƒΠ², ДТСнс ЀёстСр, Π’ΠΎΠ½ΠΈ ЀрСйтас, Π›ΠΎΡ€Ρ€Π΅ΠΉΠ½ Идсон, Дэн МолдСн, Нира Π›ΠΈΠ±Π΅Ρ€ΠΌΠ°Π½, ДТСйсон Плакс, Абигайль Π¨ΠΎΠ»Π΅Ρ€, ДТСймс Π¨Π°Ρ…, Π‘ΠΊΠΎΡ‚Ρ‚ Π‘ΠΏΠΈΠ³Π΅Π», Π’ΠΈΠΌ Π¨Ρ‚Ρ€Π°ΡƒΠΌΠ°Π½Π½ ΠΈ Кэнни Π—ΠΎΡƒ.

Нам ΠΏΠΎΠ²Π΅Π·Π»ΠΎ, Ρ‡Ρ‚ΠΎ ΠΏΠΎΡ‚Ρ€ΡΡΠ°ΡŽΡ‰ΠΈΠΉ ДТилс АндСрсон Π±Ρ‹Π» нашим Π°Π³Π΅Π½Ρ‚ΠΎΠΌ, Π΄Ρ€ΡƒΠ³ΠΎΠΌ, компаньоном ΠΈ Ρ€ΡƒΠΊΠΎΠ²ΠΎΠ΄ΠΈΡ‚Π΅Π»Π΅ΠΌ. Π­Ρ‚Π° ΠΊΠ½ΠΈΠ³Π° Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΎΠΌ обязана Π΅Π³ΠΎ видСнию, энтузиазму ΠΈ мудрости. ΠœΡ‹ Π³Π»ΡƒΠ±ΠΎΠΊΠΎ Π±Π»Π°Π³ΠΎΠ΄Π°Ρ€Π½Ρ‹ Π·Π° Π΅Π³ΠΎ Π²ΠΊΠ»Π°Π΄ Π² Π½Π°ΡˆΡƒ Ρ€Π°Π±ΠΎΡ‚Ρƒ.

ΠœΡ‹ Ρ‚Π°ΠΊΠΆΠ΅ Π±Π»Π°Π³ΠΎΠ΄Π°Ρ€Π½Ρ‹ Π·Π° ΠΏΠΎΠ΄Π΄Π΅Ρ€ΠΆΠΊΡƒ ΠΈ ΠΏΠΎΠΌΠΎΡ‰ΡŒ, ΠΊΠΎΡ‚ΠΎΡ€ΡƒΡŽ ΠΏΠΎΠ»ΡƒΡ‡Π°Π»ΠΈ ΠΎΡ‚ всСх Π² ΠΈΠ·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²Π°Ρ… Hudson Street Press ΠΈ Penguin β€” особСнно Π½Π°ΡˆΠ΅ΠΌΡƒ Π²Π΅Π»ΠΈΠΊΠΎΠ»Π΅ΠΏΠ½ΠΎΠΌΡƒ Ρ€Π΅Π΄Π°ΠΊΡ‚ΠΎΡ€Ρƒ ΠšΠ°Ρ€ΠΎΠ»ΠΈΠ½ Π‘Π°Ρ‚Ρ‚ΠΎΠ½, которая разглядСла ΠΆΠ΅ΠΌΡ‡ΡƒΠΆΠΈΠ½Ρƒ (ΠΌΡ‹, бСзусловно, надССмся, Ρ‡Ρ‚ΠΎ это ΠΆΠ΅ΠΌΡ‡ΡƒΠΆΠΈΠ½Π°) Π² Π½Π°Π²ΠΎΠ·Π½ΠΎΠΉ ΠΊΡƒΡ‡Π΅, ΠΏΠΎΠΌΠΎΠ³Π»Π° Π½Π°ΠΌ обрСсти Π½Π΅ΠΎΠ±Ρ…ΠΎΠ΄ΠΈΠΌΡƒΡŽ ΡΡΠ½ΠΎΡΡ‚ΡŒ ΠΈ Π΄Π°Π»Π° Π²Π΅Π»ΠΈΠΊΠΎΠ΅ мноТСство ΠΎΡ‡Π΅Π½ΡŒ ΠΏΠΎΠ»Π΅Π·Π½Ρ‹Ρ… ΠΎΡ‚Π·Ρ‹Π²ΠΎΠ². Наша ΠΊΠ½ΠΈΠ³Π° сильно Π²Ρ‹ΠΈΠ³Ρ€Π°Π»Π° ΠΎΡ‚ Ρ‚ΠΎΠ³ΠΎ, Ρ‡Ρ‚ΠΎ ΠΏΠΎΠ±Ρ‹Π²Π°Π»Π° Π² Π΅Π΅ ΡƒΠΌΠ΅Π»Ρ‹Ρ… Ρ€ΡƒΠΊΠ°Ρ….

И Π½Π°ΠΊΠΎΠ½Π΅Ρ†, хотя ΠΈ Π΄Π°Π»Π΅ΠΊΠΎ Π½Π΅ Π² послСднюю ΠΎΡ‡Π΅Ρ€Π΅Π΄ΡŒ, ΠΌΡ‹ Π±Ρ‹Π»ΠΈ счастливы ΠΏΠΎΠ»ΡƒΡ‡ΠΈΡ‚ΡŒ ΠΏΠΎΠ΄Π΄Π΅Ρ€ΠΆΠΊΡƒ Π½Π°ΡˆΠΈΡ… Π»ΡŽΠ±ΠΈΠΌΡ‹Ρ… ΠΈ Ρ€ΠΎΠ΄Π½Ρ‹Ρ…. Они ΠΊΠΎΠΌΠΌΠ΅Π½Ρ‚ΠΈΡ€ΠΎΠ²Π°Π»ΠΈ ΠΏΠ΅Ρ€Π²Ρ‹Π΅ наброски этой ΠΊΠ½ΠΈΠ³ΠΈ, вдохновляли нас Π½Π° Π½ΠΎΠ²Ρ‹Π΅ исслСдования. Бпасибо Π²Π°ΠΌ, Π”ΠΆΠΎΠ½Π°Ρ‚Π°Π½ Π₯алворсон, Π‘ΠΈΠ³Ρ€ΠΈΠ΄ Π“Ρ€Π°Π½Ρ‚, Кайла Π₯иггинс, Π”ΠΆΠ΅Π½Π½ΠΈΡ„Π΅Ρ€ ДТонас ΠΈ Π ΠΎΠ±ΠΈΠ½ ВСллс.

ОглавлСниС

Π§Π°ΡΡ‚ΡŒ I. Π‘Ρ‚Ρ€Π΅ΠΌΠ»Π΅Π½ΠΈΠ΅ ΠΊ успСху ΠΈ ΠΆΠ΅Π»Π°Π½ΠΈΠ΅ ΠΈΠ·Π±Π΅ΠΆΠ°Ρ‚ΡŒ Π½Π΅ΡƒΠ΄Π°Ρ‡ΠΈ

Π“Π»Π°Π²Π° 1. Π‘ΠΎΡΡ€Π΅Π΄ΠΎΡ‚ΠΎΡ‡ΠΈΡ‚ΡŒΡΡ Π½Π° успСхС ΠΈΠ»ΠΈ Π½Π° ΠΈΠ·Π±Π΅Π³Π°Π½ΠΈΠΈ Π½Π΅ΡƒΠ΄Π°Ρ‡ΠΈ?

Π“Π»Π°Π²Π° 2. ΠŸΠΎΡ‡Π΅ΠΌΡƒ ΠΎΠΏΡ‚ΠΈΠΌΠΈΠ·ΠΌ Π½Π΅ Ρ€Π°Π±ΠΎΡ‚Π°Π΅Ρ‚ для Β«Π·Π°Ρ‰ΠΈΡ‚Π½Ρ‹Ρ…Β» пСссимистов

Π“Π»Π°Π²Π° 3. ΠœΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΡ Π½Π° Ρ€Π°Π±ΠΎΡ‚Π΅

Π“Π»Π°Π²Π° 4. А Ρ‚Π΅ΠΏΠ΅Ρ€ΡŒ ΠΎ дСтях

Π“Π»Π°Π²Π° 5. О любви

Π“Π»Π°Π²Π° 6. ΠŸΡ€ΠΈΠ½ΠΈΠΌΠ°Π΅ΠΌ Ρ€Π΅ΡˆΠ΅Π½ΠΈΡ

Π“Π»Π°Π²Π° 7. Настрой свой ΠΌΠΈΡ€

Π“Π»Π°Π²Π° 8. Как ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΠΈΡ‚ΡŒ ΠΈ ΠΈΠ·ΠΌΠ΅Π½ΠΈΡ‚ΡŒ ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΡŽ

Π§Π°ΡΡ‚ΡŒ II. ΠœΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΎΠ½Π½ΠΎΠ΅ соотвСтствиС

Π“Π»Π°Π²Π° 9. Как Π²Π°ΠΆΠ½ΠΎ ΡΠΎΠΎΡ‚Π²Π΅Ρ‚ΡΡ‚Π²ΠΎΠ²Π°Ρ‚ΡŒ

Π“Π»Π°Π²Π° 10. Π’Ρ€ΠΈΡƒΠΌΡ„ ΡΠΎΠΎΡ‚Π²Π΅Ρ‚ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΡ…

Π“Π»Π°Π²Π° 11. Под влияниСм

Π“Π»Π°Π²Π° 12. На Ρ€Ρ‹Π½ΠΎΠΊ

Π“Π»Π°Π²Π° 13. ПошаговоС руководство ΠΊ созданию ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ соотвСтствия

Π­ΠΏΠΈΠ»ΠΎΠ³

ΠŸΡ€ΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅

Благодарности

ΠŸΡ€ΠΈΠΌΠ΅Ρ‡Π°Π½ΠΈΡ

1

Columbia University’s Motivation Science Center β€” MSC. ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

2

Издана Π½Π° русском языкС: Π‘Π΅Π»ΠΈΠ³ΠΌΠ°Π½ М. ΠŸΡƒΡ‚ΡŒ ΠΊ ΠΏΡ€ΠΎΡ†Π²Π΅Ρ‚Π°Π½ΠΈΡŽ. НовоС ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΡ‡Π°ΡΡ‚ΡŒΡ ΠΈ благополучия. М.: Манн, Иванов ΠΈ Π€Π΅Ρ€Π±Π΅Ρ€, 2012. ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

3

Π­Π·ΠΎΠΏ. Басни. БПб.: Π˜Π“ Π›Π΅Π½ΠΈΠ·Π΄Π°Ρ‚, 2012. (Π›Π΅Π½ΠΈΠ·Π΄Π°Ρ‚-классика). ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

4

Издана Π½Π° русском языкС. АриСли Π”. ΠŸΡ€Π΅Π΄ΡΠΊΠ°Π·ΡƒΠ΅ΠΌΠ°Ρ ΠΈΡ€Ρ€Π°Ρ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ. М.: Манн, Иванов ΠΈ Π€Π΅Ρ€Π±Π΅Ρ€, 2010. (Книги Π‘Ρ‚ΠΎΠΊΠ³ΠΎΠ»ΡŒΠΌΡΠΊΠΎΠΉ ΡˆΠΊΠΎΠ»Ρ‹ экономики). ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

5

Адам Галински, профСссор Π¨ΠΊΠΎΠ»Ρ‹ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½Ρ‚Π° КСллога ΠΏΡ€ΠΈ Π‘Π΅Π²Π΅Ρ€ΠΎ-Π—Π°ΠΏΠ°Π΄Π½ΠΎΠΌ унивСрситСтС Π² ИллинойсС (БША). ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

6

Π‘Π•Πž β€” Π³Π΅Π½Π΅Ρ€Π°Π»ΡŒΠ½Ρ‹ΠΉ Π΄ΠΈΡ€Π΅ΠΊΡ‚ΠΎΡ€. ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

7

Π’ 1984 Π³ΠΎΠ΄Ρƒ компания Coca-Cola, рассчитывая ΡƒΠ²Π΅Π»ΠΈΡ‡ΠΈΡ‚ΡŒ ΠΏΡ€ΠΎΠ΄Π°ΠΆΠΈ, создала Π½ΠΎΠ²ΡƒΡŽ Ρ„ΠΎΡ€ΠΌΡƒΠ»Ρƒ своСго Π½Π°ΠΏΠΈΡ‚ΠΊΠ°. На дСгустационныС испытания Π±Ρ‹Π»ΠΎ ΠΏΠΎΡ‚Ρ€Π°Ρ‡Π΅Π½ΠΎ 4 ΠΌΠ»Π½ Π΄ΠΎΠ»Π»Π°Ρ€ΠΎΠ². Вкус сладкой Тидкости понравился 55 % ΠΈΠ· 191 тысячи участников ΠΏΡ€ΠΎΠ±. Π’ 1985 Π³ΠΎΠ΄Ρƒ Π³ΠΈΠ³Π°Π½Ρ‚ Π½Π°Ρ‡Π°Π» Ρ‚ΠΎΡ€Π³ΠΎΠ²Π°Ρ‚ΡŒ New Coke, Π½ΠΎ сразу ΠΆΠ΅ ΠΏΠΎΠ»ΡƒΡ‡ΠΈΠ» дСсятки тысяч Π½Π΅Π³Π°Ρ‚ΠΈΠ²Π½Ρ‹Ρ… ΠΎΡ‚ΠΊΠ»ΠΈΠΊΠΎΠ². ΠšΡ€ΠΈΠ²Π°Ρ ΠΏΡ€ΠΎΠ΄Π°ΠΆ ΡƒΡΡ‚Ρ€Π΅ΠΌΠΈΠ»Π°ΡΡŒ Π²Π½ΠΈΠ·, ΠΈ Ρ‡Π΅Ρ€Π΅Π· 3 мСсяца экспСримСнт Π±Ρ‹Π» ΠΏΡ€Π΅ΠΊΡ€Π°Ρ‰Π΅Π½. ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

8

ΠœΠ΅Ρ‚ΠΎΠ΄, Π²ΠΊΠ»ΡŽΡ‡Π°ΡŽΡ‰ΠΈΠΉ Ρ‡Π΅Ρ‚ΠΊΡƒΡŽ систСму дСйствий, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΉ ΠΌΠΎΠΆΠ΅Ρ‚ ΠΏΠΎΠΌΠΎΡ‡ΡŒ родитСлям Ρ€Π°ΡΡΡ‚Π°Ρ‚ΡŒΡΡ с Π΄Π»ΠΈΡ‚Π΅Π»ΡŒΠ½Ρ‹ΠΌΠΈ ΠΊΠ°ΠΏΡ€ΠΈΠ·Π°ΠΌΠΈ Ρ€Π΅Π±Π΅Π½ΠΊΠ° ΠΈ Π½Π°ΡƒΡ‡ΠΈΡ‚ΡŒ Π΅Π³ΠΎ Π·Π°ΡΡ‹ΠΏΠ°Ρ‚ΡŒ Π² своСй ΠΊΡ€ΠΎΠ²Π°Ρ‚ΠΊΠ΅ Π±Π΅Π· ΠΏΠΎΠΌΠΎΡ‰ΠΈ взрослых, Π±Ρ‹Π» Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½ амСриканским профСссором Π ΠΈΡ‡Π°Ρ€Π΄ΠΎΠΌ Π€Π΅Ρ€Π±Π΅Ρ€ΠΎΠΌ ΠΈ носит Π΅Π³ΠΎ имя. ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.