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ΠΠ»Π°Π³ΠΎΠ΄Π°ΡΠ½ΠΎΡΡΠΈ
ΠΡ Π½Π΅Π²Π΅ΡΠΎΡΡΠ½ΠΎ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΠ½Ρ Π²ΡΠ΅ΠΌ ΡΠ΅ΠΌ Π΄ΡΡΠ·ΡΡΠΌ ΠΈ ΠΊΠΎΠ»Π»Π΅Π³Π°ΠΌ, ΡΡΠΎ ΠΏΠΎΠΌΠΎΠ³Π»ΠΈ Π½Π°ΠΌ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°ΡΡ, ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΡ ΠΈ ΠΏΡΠΈΠΌΠ΅Π½ΠΈΡΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ Π΄Π²ΡΡ Π²ΠΈΠ΄ΠΎΠ² ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ ΠΈ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΡ. ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° Π½ΠΈΠΊΠΎΠ³Π΄Π° Π½Π΅ Π±ΡΠ»Π° Π±Ρ Π½Π°ΠΏΠΈΡΠ°Π½Π° Π±Π΅Π· ΡΠ»Π΅Π½ΠΎΠ² Π¦Π΅Π½ΡΡΠ° ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΎΠ½Π½ΡΡ Π½Π°ΡΠΊ ΠΠΎΠ»ΡΠΌΠ±ΠΈΠΉΡΠΊΠΎΠ³ΠΎ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠ° (ΠΊΠΎΠ³Π΄Π°-ΡΠΎ, Π΄ΠΎ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ Π±ΡΠ»ΠΎ ΠΏΠΎΠ»ΡΡΠ΅Π½ΠΎ ΠΎΡΠΈΡΠΈΠ°Π»ΡΠ½ΠΎΠ΅ Π½Π°Π·Π²Π°Π½ΠΈΠ΅ Β«Π¦Π΅Π½ΡΡΒ», ΠΈΠ·Π²Π΅ΡΡΠ½ΠΎΠ³ΠΎ ΠΊΠ°ΠΊ Β«ΠΠ°Π±ΠΎΡΠ°ΡΠΎΡΠΈΡ Π₯ΠΈΠ³Π³ΠΈΠ½ΡΠ°Β») β Π² ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ Π±Π΅Π· ΡΠ΅Ρ , ΠΊΡΠΎ ΡΠ°Π±ΠΎΡΠ°Π» Ρ Π½Π°ΠΌΠΈ Π² ΠΏΠ΅ΡΠ²ΡΠ΅ Π³ΠΎΠ΄Ρ, ΠΊΠΎΠ³Π΄Π° ΡΠ°Π·ΡΠ°Π±Π°ΡΡΠ²Π°Π»Π°ΡΡ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΡ Π΄ΠΎΠΌΠΈΠ½ΠΈΡΡΡΡΠ΅ΠΉ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ ΠΈ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΡ. ΠΡΠΎ ΠΠ°Π½Π΅ΡΡΠ° ΠΠΎΠ½Ρ, ΠΠΈΠ³Π΅Π»Ρ ΠΡΠ΅Π½Π΄Π», ΠΡΠΈΡ ΠΠ°ΠΌΠ°ΠΊΠΎ, ΠΠΆΠΎ Π§Π΅Π·Π°ΡΠΈΠΎ, ΠΠ»Π»Π΅Π½ ΠΡΠΎΡΠ², ΠΠΆΠ΅Π½Ρ Π€ΡΡΡΠ΅Ρ, Π’ΠΎΠ½ΠΈ Π€ΡΠ΅ΠΉΡΠ°Ρ, ΠΠΎΡΡΠ΅ΠΉΠ½ ΠΠ΄ΡΠΎΠ½, ΠΡΠ½ ΠΠΎΠ»Π΄Π΅Π½, ΠΠΈΡΠ° ΠΠΈΠ±Π΅ΡΠΌΠ°Π½, ΠΠΆΠ΅ΠΉΡΠΎΠ½ ΠΠ»Π°ΠΊΡ, ΠΠ±ΠΈΠ³Π°ΠΉΠ»Ρ Π¨ΠΎΠ»Π΅Ρ, ΠΠΆΠ΅ΠΉΠΌΡ Π¨Π°Ρ , Π‘ΠΊΠΎΡΡ Π‘ΠΏΠΈΠ³Π΅Π», Π’ΠΈΠΌ Π¨ΡΡΠ°ΡΠΌΠ°Π½Π½ ΠΈ ΠΡΠ½Π½ΠΈ ΠΠΎΡ.
ΠΠ°ΠΌ ΠΏΠΎΠ²Π΅Π·Π»ΠΎ, ΡΡΠΎ ΠΏΠΎΡΡΡΡΠ°ΡΡΠΈΠΉ ΠΠΆΠΈΠ»Ρ ΠΠ½Π΄Π΅ΡΡΠΎΠ½ Π±ΡΠ» Π½Π°ΡΠΈΠΌ Π°Π³Π΅Π½ΡΠΎΠΌ, Π΄ΡΡΠ³ΠΎΠΌ, ΠΊΠΎΠΌΠΏΠ°Π½ΡΠΎΠ½ΠΎΠΌ ΠΈ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΌ. ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΎΠΌ ΠΎΠ±ΡΠ·Π°Π½Π° Π΅Π³ΠΎ Π²ΠΈΠ΄Π΅Π½ΠΈΡ, ΡΠ½ΡΡΠ·ΠΈΠ°Π·ΠΌΡ ΠΈ ΠΌΡΠ΄ΡΠΎΡΡΠΈ. ΠΡ Π³Π»ΡΠ±ΠΎΠΊΠΎ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΠ½Ρ Π·Π° Π΅Π³ΠΎ Π²ΠΊΠ»Π°Π΄ Π² Π½Π°ΡΡ ΡΠ°Π±ΠΎΡΡ.
ΠΡ ΡΠ°ΠΊΠΆΠ΅ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΠ½Ρ Π·Π° ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ ΠΈ ΠΏΠΎΠΌΠΎΡΡ, ΠΊΠΎΡΠΎΡΡΡ ΠΏΠΎΠ»ΡΡΠ°Π»ΠΈ ΠΎΡ Π²ΡΠ΅Ρ Π² ΠΈΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²Π°Ρ Hudson Street Press ΠΈ Penguin β ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ Π½Π°ΡΠ΅ΠΌΡ Π²Π΅Π»ΠΈΠΊΠΎΠ»Π΅ΠΏΠ½ΠΎΠΌΡ ΡΠ΅Π΄Π°ΠΊΡΠΎΡΡ ΠΠ°ΡΠΎΠ»ΠΈΠ½ Π‘Π°ΡΡΠΎΠ½, ΠΊΠΎΡΠΎΡΠ°Ρ ΡΠ°Π·Π³Π»ΡΠ΄Π΅Π»Π° ΠΆΠ΅ΠΌΡΡΠΆΠΈΠ½Ρ (ΠΌΡ, Π±Π΅Π·ΡΡΠ»ΠΎΠ²Π½ΠΎ, Π½Π°Π΄Π΅Π΅ΠΌΡΡ, ΡΡΠΎ ΡΡΠΎ ΠΆΠ΅ΠΌΡΡΠΆΠΈΠ½Π°) Π² Π½Π°Π²ΠΎΠ·Π½ΠΎΠΉ ΠΊΡΡΠ΅, ΠΏΠΎΠΌΠΎΠ³Π»Π° Π½Π°ΠΌ ΠΎΠ±ΡΠ΅ΡΡΠΈ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΡ ΡΡΠ½ΠΎΡΡΡ ΠΈ Π΄Π°Π»Π° Π²Π΅Π»ΠΈΠΊΠΎΠ΅ ΠΌΠ½ΠΎΠΆΠ΅ΡΡΠ²ΠΎ ΠΎΡΠ΅Π½Ρ ΠΏΠΎΠ»Π΅Π·Π½ΡΡ ΠΎΡΠ·ΡΠ²ΠΎΠ². ΠΠ°ΡΠ° ΠΊΠ½ΠΈΠ³Π° ΡΠΈΠ»ΡΠ½ΠΎ Π²ΡΠΈΠ³ΡΠ°Π»Π° ΠΎΡ ΡΠΎΠ³ΠΎ, ΡΡΠΎ ΠΏΠΎΠ±ΡΠ²Π°Π»Π° Π² Π΅Π΅ ΡΠΌΠ΅Π»ΡΡ ΡΡΠΊΠ°Ρ .
Π Π½Π°ΠΊΠΎΠ½Π΅Ρ, Ρ ΠΎΡΡ ΠΈ Π΄Π°Π»Π΅ΠΊΠΎ Π½Π΅ Π² ΠΏΠΎΡΠ»Π΅Π΄Π½ΡΡ ΠΎΡΠ΅ΡΠ΅Π΄Ρ, ΠΌΡ Π±ΡΠ»ΠΈ ΡΡΠ°ΡΡΠ»ΠΈΠ²Ρ ΠΏΠΎΠ»ΡΡΠΈΡΡ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ Π½Π°ΡΠΈΡ Π»ΡΠ±ΠΈΠΌΡΡ ΠΈ ΡΠΎΠ΄Π½ΡΡ . ΠΠ½ΠΈ ΠΊΠΎΠΌΠΌΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΏΠ΅ΡΠ²ΡΠ΅ Π½Π°Π±ΡΠΎΡΠΊΠΈ ΡΡΠΎΠΉ ΠΊΠ½ΠΈΠ³ΠΈ, Π²Π΄ΠΎΡ Π½ΠΎΠ²Π»ΡΠ»ΠΈ Π½Π°Ρ Π½Π° Π½ΠΎΠ²ΡΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ. Π‘ΠΏΠ°ΡΠΈΠ±ΠΎ Π²Π°ΠΌ, ΠΠΆΠΎΠ½Π°ΡΠ°Π½ Π₯Π°Π»Π²ΠΎΡΡΠΎΠ½, Π‘ΠΈΠ³ΡΠΈΠ΄ ΠΡΠ°Π½Ρ, ΠΠ°ΠΉΠ»Π° Π₯ΠΈΠ³Π³ΠΈΠ½Ρ, ΠΠΆΠ΅Π½Π½ΠΈΡΠ΅Ρ ΠΠΆΠΎΠ½Π°Ρ ΠΈ Π ΠΎΠ±ΠΈΠ½ ΠΠ΅Π»Π»Ρ.
ΠΠ³Π»Π°Π²Π»Π΅Π½ΠΈΠ΅
Π§Π°ΡΡΡ I. Π‘ΡΡΠ΅ΠΌΠ»Π΅Π½ΠΈΠ΅ ΠΊ ΡΡΠΏΠ΅Ρ Ρ ΠΈ ΠΆΠ΅Π»Π°Π½ΠΈΠ΅ ΠΈΠ·Π±Π΅ΠΆΠ°ΡΡ Π½Π΅ΡΠ΄Π°ΡΠΈ
ΠΠ»Π°Π²Π° 1. Π‘ΠΎΡΡΠ΅Π΄ΠΎΡΠΎΡΠΈΡΡΡΡ Π½Π° ΡΡΠΏΠ΅Ρ Π΅ ΠΈΠ»ΠΈ Π½Π° ΠΈΠ·Π±Π΅Π³Π°Π½ΠΈΠΈ Π½Π΅ΡΠ΄Π°ΡΠΈ?
ΠΠ»Π°Π²Π° 2. ΠΠΎΡΠ΅ΠΌΡ ΠΎΠΏΡΠΈΠΌΠΈΠ·ΠΌ Π½Π΅ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ Π΄Π»Ρ Β«Π·Π°ΡΠΈΡΠ½ΡΡ Β» ΠΏΠ΅ΡΡΠΈΠΌΠΈΡΡΠΎΠ²
ΠΠ»Π°Π²Π° 3. ΠΠΎΡΠΈΠ²Π°ΡΠΈΡ Π½Π° ΡΠ°Π±ΠΎΡΠ΅
ΠΠ»Π°Π²Π° 4. Π ΡΠ΅ΠΏΠ΅ΡΡ ΠΎ Π΄Π΅ΡΡΡ
ΠΠ»Π°Π²Π° 5. Π Π»ΡΠ±Π²ΠΈ
ΠΠ»Π°Π²Π° 6. ΠΡΠΈΠ½ΠΈΠΌΠ°Π΅ΠΌ ΡΠ΅ΡΠ΅Π½ΠΈΡ
ΠΠ»Π°Π²Π° 7. ΠΠ°ΡΡΡΠΎΠΉ ΡΠ²ΠΎΠΉ ΠΌΠΈΡ
ΠΠ»Π°Π²Π° 8. ΠΠ°ΠΊ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΠΈΡΡ ΠΈ ΠΈΠ·ΠΌΠ΅Π½ΠΈΡΡ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΡ
Π§Π°ΡΡΡ II. ΠΠΎΡΠΈΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ΅ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΠ΅
ΠΠ»Π°Π²Π° 9. ΠΠ°ΠΊ Π²Π°ΠΆΠ½ΠΎ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΎΠ²Π°ΡΡ
ΠΠ»Π°Π²Π° 10. Π’ΡΠΈΡΠΌΡ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΡΡΡΠΈΡ
ΠΠ»Π°Π²Π° 11. ΠΠΎΠ΄ Π²Π»ΠΈΡΠ½ΠΈΠ΅ΠΌ
ΠΠ»Π°Π²Π° 12. ΠΠ° ΡΡΠ½ΠΎΠΊ
ΠΠ»Π°Π²Π° 13. ΠΠΎΡΠ°Π³ΠΎΠ²ΠΎΠ΅ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ ΠΊ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΡ
ΠΠΏΠΈΠ»ΠΎΠ³
ΠΡΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅
ΠΠ»Π°Π³ΠΎΠ΄Π°ΡΠ½ΠΎΡΡΠΈ
ΠΡΠΈΠΌΠ΅ΡΠ°Π½ΠΈΡ
1
Columbia Universityβs Motivation Science Center β MSC. ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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ΠΠ·Π΄Π°Π½Π° Π½Π° ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ΅: Π‘Π΅Π»ΠΈΠ³ΠΌΠ°Π½ Π. ΠΡΡΡ ΠΊ ΠΏΡΠΎΡΠ²Π΅ΡΠ°Π½ΠΈΡ. ΠΠΎΠ²ΠΎΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΡΠ°ΡΡΡΡ ΠΈ Π±Π»Π°Π³ΠΎΠΏΠΎΠ»ΡΡΠΈΡ. Π.: ΠΠ°Π½Π½, ΠΠ²Π°Π½ΠΎΠ² ΠΈ Π€Π΅ΡΠ±Π΅Ρ, 2012. ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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ΠΠ·ΠΎΠΏ. ΠΠ°ΡΠ½ΠΈ. Π‘ΠΠ±.: ΠΠ ΠΠ΅Π½ΠΈΠ·Π΄Π°Ρ, 2012. (ΠΠ΅Π½ΠΈΠ·Π΄Π°Ρ-ΠΊΠ»Π°ΡΡΠΈΠΊΠ°). ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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ΠΠ·Π΄Π°Π½Π° Π½Π° ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ΅. ΠΡΠΈΠ΅Π»ΠΈ Π. ΠΡΠ΅Π΄ΡΠΊΠ°Π·ΡΠ΅ΠΌΠ°Ρ ΠΈΡΡΠ°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΡΡΡ. Π.: ΠΠ°Π½Π½, ΠΠ²Π°Π½ΠΎΠ² ΠΈ Π€Π΅ΡΠ±Π΅Ρ, 2010. (ΠΠ½ΠΈΠ³ΠΈ Π‘ΡΠΎΠΊΠ³ΠΎΠ»ΡΠΌΡΠΊΠΎΠΉ ΡΠΊΠΎΠ»Ρ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ). ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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ΠΠ΄Π°ΠΌ ΠΠ°Π»ΠΈΠ½ΡΠΊΠΈ, ΠΏΡΠΎΡΠ΅ΡΡΠΎΡ Π¨ΠΊΠΎΠ»Ρ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ° ΠΠ΅Π»Π»ΠΎΠ³Π° ΠΏΡΠΈ Π‘Π΅Π²Π΅ΡΠΎ-ΠΠ°ΠΏΠ°Π΄Π½ΠΎΠΌ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠ΅ Π² ΠΠ»Π»ΠΈΠ½ΠΎΠΉΡΠ΅ (Π‘Π¨Π). ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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Π‘ΠΠ β Π³Π΅Π½Π΅ΡΠ°Π»ΡΠ½ΡΠΉ Π΄ΠΈΡΠ΅ΠΊΡΠΎΡ. ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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Π 1984 Π³ΠΎΠ΄Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ Coca-Cola, ΡΠ°ΡΡΡΠΈΡΡΠ²Π°Ρ ΡΠ²Π΅Π»ΠΈΡΠΈΡΡ ΠΏΡΠΎΠ΄Π°ΠΆΠΈ, ΡΠΎΠ·Π΄Π°Π»Π° Π½ΠΎΠ²ΡΡ ΡΠΎΡΠΌΡΠ»Ρ ΡΠ²ΠΎΠ΅Π³ΠΎ Π½Π°ΠΏΠΈΡΠΊΠ°. ΠΠ° Π΄Π΅Π³ΡΡΡΠ°ΡΠΈΠΎΠ½Π½ΡΠ΅ ΠΈΡΠΏΡΡΠ°Π½ΠΈΡ Π±ΡΠ»ΠΎ ΠΏΠΎΡΡΠ°ΡΠ΅Π½ΠΎ 4 ΠΌΠ»Π½ Π΄ΠΎΠ»Π»Π°ΡΠΎΠ². ΠΠΊΡΡ ΡΠ»Π°Π΄ΠΊΠΎΠΉ ΠΆΠΈΠ΄ΠΊΠΎΡΡΠΈ ΠΏΠΎΠ½ΡΠ°Π²ΠΈΠ»ΡΡ 55 % ΠΈΠ· 191 ΡΡΡΡΡΠΈ ΡΡΠ°ΡΡΠ½ΠΈΠΊΠΎΠ² ΠΏΡΠΎΠ±. Π 1985 Π³ΠΎΠ΄Ρ Π³ΠΈΠ³Π°Π½Ρ Π½Π°ΡΠ°Π» ΡΠΎΡΠ³ΠΎΠ²Π°ΡΡ New Coke, Π½ΠΎ ΡΡΠ°Π·Ρ ΠΆΠ΅ ΠΏΠΎΠ»ΡΡΠΈΠ» Π΄Π΅ΡΡΡΠΊΠΈ ΡΡΡΡΡ Π½Π΅Π³Π°ΡΠΈΠ²Π½ΡΡ ΠΎΡΠΊΠ»ΠΈΠΊΠΎΠ². ΠΡΠΈΠ²Π°Ρ ΠΏΡΠΎΠ΄Π°ΠΆ ΡΡΡΡΠ΅ΠΌΠΈΠ»Π°ΡΡ Π²Π½ΠΈΠ·, ΠΈ ΡΠ΅ΡΠ΅Π· 3 ΠΌΠ΅ΡΡΡΠ° ΡΠΊΡΠΏΠ΅ΡΠΈΠΌΠ΅Π½Ρ Π±ΡΠ» ΠΏΡΠ΅ΠΊΡΠ°ΡΠ΅Π½. ΠΡΠΈΠΌ. ΡΠ΅Π΄.
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ΠΠ΅ΡΠΎΠ΄, Π²ΠΊΠ»ΡΡΠ°ΡΡΠΈΠΉ ΡΠ΅ΡΠΊΡΡ ΡΠΈΡΡΠ΅ΠΌΡ Π΄Π΅ΠΉΡΡΠ²ΠΈΠΉ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΌΠΎΠΆΠ΅Ρ ΠΏΠΎΠΌΠΎΡΡ ΡΠΎΠ΄ΠΈΡΠ΅Π»ΡΠΌ ΡΠ°ΡΡΡΠ°ΡΡΡΡ Ρ Π΄Π»ΠΈΡΠ΅Π»ΡΠ½ΡΠΌΠΈ ΠΊΠ°ΠΏΡΠΈΠ·Π°ΠΌΠΈ ΡΠ΅Π±Π΅Π½ΠΊΠ° ΠΈ Π½Π°ΡΡΠΈΡΡ Π΅Π³ΠΎ Π·Π°ΡΡΠΏΠ°ΡΡ Π² ΡΠ²ΠΎΠ΅ΠΉ ΠΊΡΠΎΠ²Π°ΡΠΊΠ΅ Π±Π΅Π· ΠΏΠΎΠΌΠΎΡΠΈ Π²Π·ΡΠΎΡΠ»ΡΡ , Π±ΡΠ» ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π½ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΈΠΌ ΠΏΡΠΎΡΠ΅ΡΡΠΎΡΠΎΠΌ Π ΠΈΡΠ°ΡΠ΄ΠΎΠΌ Π€Π΅ΡΠ±Π΅ΡΠΎΠΌ ΠΈ Π½ΠΎΡΠΈΡ Π΅Π³ΠΎ ΠΈΠΌΡ. ΠΡΠΈΠΌ. ΡΠ΅Π΄.