Π§ΠΈΡ‚Π°ΠΉΡ‚Π΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ Π½Π° Bookidrom.ru! БСсплатныС ΠΊΠ½ΠΈΠ³ΠΈ Π² ΠΎΠ΄Π½ΠΎΠΌ ΠΊΠ»ΠΈΠΊΠ΅

Π§ΠΈΡ‚Π°Ρ‚ΡŒ ΠΎΠ½Π»Π°ΠΉΠ½ Β«Π‘Π΅ΡΡΠΎΠ·Π½Π°Ρ‚Π΅Π»ΡŒΠ½Ρ‹ΠΉ Π±Ρ€Π΅Π½Π΄ΠΈΠ½Π³. ИспользованиС Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π΅ Π½ΠΎΠ²Π΅ΠΉΡˆΠΈΡ… достиТСний Π½Π΅ΠΉΡ€ΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈΒ». Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†Π° 85

Автор Дуглас ΠŸΡ€Π°Π΅Ρ‚

9

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Π­ΠΏΠΎΡ…Π° плСйстоцС2Π½Π° – эпоха Ρ‡Π΅Ρ‚Π²Π΅Ρ€Ρ‚ΠΈΡ‡Π½ΠΎΠ³ΠΎ ΠΏΠ΅Ρ€ΠΈΠΎΠ΄Π°, Π½Π°Ρ‡Π°Π²ΡˆΠ°ΡΡΡ 2,588 ΠΌΠ»Π½ Π»Π΅Ρ‚ Π½Π°Π·Π°Π΄ ΠΈ Π·Π°ΠΊΠΎΠ½Ρ‡ΠΈΠ²ΡˆΠ°ΡΡΡ 11,7 тыс. Π»Π΅Ρ‚ Π½Π°Π·Π°Π΄. β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

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Π’Π°ΠΌ ΠΆΠ΅. Π . 12.

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Π‘Π΅Ρ€Π΅Π½Π³Π΅Ρ‚ΠΈ – экосистСма Π² Восточной АфрикС. β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

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59

На русском языкС ΠΊΠ½ΠΈΠ³Π° Π²Ρ‹ΠΏΡƒΡ‰Π΅Π½Π° ΠΈΠ·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎΠΌ Β«ΠŸΠΈΡ‚Π΅Ρ€Β» Π² 2013 Π³ΠΎΠ΄Ρƒ. β€“ ΠŸΡ€ΠΈΠΌ. Ρ€Π΅Π΄.

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