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ΠΡ ΡΠ΅Π΄ΠΊΠΎ ΠΈΠ·ΡΡΠ°Π΅ΠΌ ΡΠ΅ΡΠΈ, ΡΠΎΡΡΠΎΡΡΠΈΠ΅ ΠΈΠ· ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΡ Π»ΡΠ΄Π΅ΠΉ, ΠΏΠΎΡΡΠΎΠΌΡ Π·Π΄Π΅ΡΡ ΠΎΠ±ΡΠ°ΡΠΈΠ»ΠΈΡΡ ΠΊ ΠΎΠ΄Π½ΠΎΠΌΡ ΠΎΠ±ΡΠ΅ΠΈΠ·Π²Π΅ΡΡΠ½ΠΎΠΌΡ ΡΡΡΠ΄Ρ: Coleman J.S., E. Katz, and H. Menzel (1966). Medical Innovation: A Diffusion Study. New York: Bobbs-Merrill.
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ΠΡΠ° ΡΠ°ΡΡΡ Π³Π»Π°Π²Ρ ΠΎΡΠ½ΠΎΠ²Π°Π½Π° Π½Π° ΠΎΠ±ΡΠ΅Π΄ΠΎΡΡΡΠΏΠ½ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ Π½Π° ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠΌ ΠΏΡΠΈΠΌΠ΅ΡΠ΅ ΠΈΠ· ΠΏΠΎΠ΄Π±ΠΎΡΠΊΠΈ ΡΠΊΠΎΠ»Ρ INSEAD, Β«MoΓ«t Hennessy-Louis Vuitton (LVMH): The Rise of TalentismΒ», ΡΠΎΡΡΠ°Π²Π»Π΅Π½Π½ΠΎΠΌ ΠΡΠ½ΡΠΈ ΠΠ΅Π½Π³ ΠΏΠΎΠ΄ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ Π€ΡΠ΅Π΄Π΅ΡΠΈΠΊΠ° ΠΠΎΠ΄Π°ΡΠ° ΠΈ ΠΠ½Π΄ΡΠ΅Ρ Π¨ΠΈΠΏΠΈΠ»ΠΎΠ²Π°.
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ΠΠ·Π½Π°ΡΠ°Π»ΡΠ½ΠΎ ΠΌΠΎΠ΄Π΅Π»Ρ Π±ΡΠ»Π° ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Π° ΠΠ°ΠΉΠΊΠ»ΠΎΠΌ ΠΠΎΡΠΈΠ½ΠΎ.
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ΠΠ΅ΡΠΌΠΎΡΡΡ Π½Π° ΡΠΎ ΡΡΠΎ Π°ΠΊΡΠΈΠΈ LVMH ΡΠΎΡΠ³ΡΡΡΡΡ Π½Π° Π±ΠΈΡΠΆΠ΅, 42,2 % Π΅Π΅ Π°ΠΊΡΠΈΠΉ ΠΏΡΠΈΠ½Π°Π΄Π»Π΅ΠΆΠ°Ρ ΡΠΈΡΠΌΠ΅ Christian Dior, ΠΊΠΎΡΠΎΡΠ°Ρ, Π² ΡΠ²ΠΎΡ ΠΎΡΠ΅ΡΠ΅Π΄Ρ, Π½Π° 70 % ΠΏΡΠΈΠ½Π°Π΄Π»Π΅ΠΆΠΈΡ Groupe Arnault, ΠΊΠΎΠ½ΡΡΠΎΠ»ΠΈΡΡΠ΅ΠΌΠΎΠΉ ΠΠ΅ΡΠ½Π°ΡΠΎΠΌ ΠΡΠ½ΠΎ β Π³Π΅Π½Π΅ΡΠ°Π»ΡΠ½ΡΠΌ Π΄ΠΈΡΠ΅ΠΊΡΠΎΡΠΎΠΌ ΠΈ ΠΏΡΠ΅Π΄ΡΠ΅Π΄Π°ΡΠ΅Π»Π΅ΠΌ ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ LVMH. ΠΠΎΠΌΠΏΠ°Π½ΠΈΡ Chalhoub Group ΠΏΡΠΈΠ½Π°Π΄Π»Π΅ΠΆΠΈΡ ΡΠ΅ΠΌΡΠ΅ Π¨Π°Π»Ρ ΡΠ±.
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