Π§ΠΈΡΠ°ΡΡ ΠΎΠ½Π»Π°ΠΉΠ½ Β«Π‘ΠΎΡΠΈΠ°Π»ΡΠ½Π°Ρ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡ: ΠΠ°ΠΊ Ρ ΠΏΠΎΠΌΠΎΡΡΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΠΌΠ΅Π΄ΠΈΠ° Π·Π°Π΄Π΅ΠΉΡΡΠ²ΠΎΠ²Π°ΡΡ ΠΊΠΎΠ»Π»Π΅ΠΊΡΠΈΠ²Π½ΡΠΉ ΡΠ°Π·ΡΠΌ Π²Π°ΡΠΈΡ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ² ΠΈ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ²Β». Π‘ΡΡΠ°Π½ΠΈΡΠ° 7
ΠΠ²ΡΠΎΡ ΠΠ½ΡΠΎΠ½ΠΈ ΠΡΡΠ΄Π»ΠΈ
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Π‘ΠΌ. ΡΠ°Π·Π΄Π΅Π» Β«ΠΡΠ±Π»ΠΈΠΊΠ°ΡΠΈΠΈΒ» Π½Π° ΡΠ°ΠΉΡΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Social Business Group (http://sociobusiness.ru), Π² ΡΠ°ΡΡΠ½ΠΎΡΡΠΈ: Π‘ΠΎΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ Π±ΠΈΠ·Π½Π΅ΡΠ° Π² Π ΠΎΡΡΠΈΠΈ: ΡΡΠΎΠΏΠΈΡ ΠΈΠ»ΠΈ ΡΠ΅Π°Π»ΡΠ½ΠΎΡΡΡ // ΠΠ½ΡΠ΅ΡΠ²ΡΡ Ρ Π.Π. ΠΠ°Π΄ΠΎΡΠΈΠ½ΡΠΌ. Π ΡΡΡΠΊΠΈΠΉ ΠΆΡΡΠ½Π°Π», 18 ΠΎΠΊΡΡΠ±ΡΡ 2011.
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Π ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΠΎΠΉ ΡΠΎΡΠΈΠΎΠ»ΠΎΠ³ΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ β ΠΏΡΠΎΡΠ΅ΡΡ ΡΡΠ²ΠΎΠ΅Π½ΠΈΡ ΠΈΠ½Π΄ΠΈΠ²ΠΈΠ΄ΠΎΠΌ ΠΎΠ±ΡΠ°Π·ΡΠΎΠ² ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΡΡΡΠ°Π½ΠΎΠ²ΠΎΠΊ, ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ Π½ΠΎΡΠΌ ΠΈ ΡΠ΅Π½Π½ΠΎΡΡΠ΅ΠΉ, Π·Π½Π°Π½ΠΈΠΉ, Π½Π°Π²ΡΠΊΠΎΠ², ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡΠΈΡ Π΅ΠΌΡ ΡΡΠΏΠ΅ΡΠ½ΠΎ ΡΡΠ½ΠΊΡΠΈΠΎΠ½ΠΈΡΠΎΠ²Π°ΡΡ Π² ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅.
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Π‘ΠΌ.: Lave J., Wenger E. Situated Learning: Legitimate Peripheral Participation / Cambridge: Cambridge University Press, 1991. Π‘ΠΌ. ΡΠ°ΠΊΠΆΠ΅: Wenger E. Communities of practice: The key to knowledge strategy / In: Lesser E., Fontaine M., Slusher J. Knowledge and Communities. Boston: Butterworth-Heinemann, 2000.
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Wenger E., McDermott R., Snyder M.S. Cultivating Communities of Practice / HBS press, 2002.
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Wenger E., White N., Smith J.D. Op. cit.
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ΠΠ°ΡΠ΅Π»ΠΎΠ² Π‘. ΠΠ΅ΡΡΠ΅Π»ΡΠ½ΡΠ΅ ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²Π° β ΠΊΡΠ°Π΅ΡΠ³ΠΎΠ»ΡΠ½ΡΠΉ ΠΊΠ°ΠΌΠ΅Π½Ρ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ / ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠΉ ΡΠ΅ΡΡΡΡ, URL: http://witology.com/blog/karelov/273/ (Π΄Π°ΡΠ° ΠΎΠ±ΡΠ°ΡΠ΅Π½ΠΈΡ: 17.11.2014).
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McDermott R., Archibald D. Harnessing Your Staffβs Informal Networks / Harvard Business Review, 2010.
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Bradley A., McDonald M. The Social Organization. How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Harvard Business Review Press, 2011. Preface xiii.
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Bradley A. Op. cit. Preface xii.
ΠΠΎΠΌΠΌΠ΅Π½ΡΠ°ΡΠΈΠΈ
1
Anthony J. Bradley. Five Major Challenges Organizations Face Regarding Social Software. Gartner Inc., February 15, 2008.
2
Kevin Cooney and Chris Wire, Xilinx Inc., telephone conversations with Mark P. McDonald, February 5, 2010 and October 14, 2010.
3
FICO and myFICO are trademarks of the Fair Isaac Corporation in the United States and other countries.
4
Adam Sarner. The Business Impact of Social Computing: Real-World Results for Marketing. Gartner Inc., November 13, 2009.
5
Mark P. McDonald and Dave Aron. Reimagining IT: The 2011 CIO Agenda. Gartner Inc., January 1, 2011.
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Todd Nissen. Ford Motor Company, e-mails with Anthony J. Bradley, May 19β30, 2011.
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Anthony J. Bradley. The Business Impact of Social Computing: Real-World Results for Customer Engagement. Gartner Inc., November 4, 2009.
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Miguel Lozano. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.
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Gilberto Garcia. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.
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Miguel Lozano. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.