33. "ΠΠ΄Π½Π°ΠΊΠΎ ΠΠ΅ΡΠ½Ρ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΠΈΠ» ΠΈ Π΄ΡΡΠ³ΡΡβ¦": James McGregor Burns, Leadership (New York: Harper & Row, 1978).
34. "ΠΡΠ° ΡΠ°ΠΌΠ°Ρ Π³Π»Π°Π²Π½Π°Ρ ΡΠ΅Π½Π½ΠΎΡΡΡβ¦": Π’Π°ΠΌ ΠΆΠ΅, pp. 13, 18β19.
35. "(ΠΡΠ΅ΠΎΠ±ΡΠ°Π·ΡΡΡΠ΅Π΅ Π»ΠΈΠ΄Π΅ΡΡΡΠ²ΠΎ) ΠΈΠΌΠ΅Π΅Ρ ΠΌΠ΅ΡΡΠΎ, ΠΊΠΎΠ³Π΄Π°β¦": Π’Π°ΠΌ ΠΆΠ΅, p. 20.
36. "Π€ΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ°Π»ΡΠ½ΡΠΉ ΠΏΡΠΎΡΠ΅ΡΡ Π½Π΅ΡΠ»ΠΎΠ²ΠΈΠΌβ¦": Π’Π°ΠΌ ΠΆΠ΅, p. 40.
37. "ΠΠ³ΠΎ Π΄Π΅ΠΉΡΡΠ²ΠΈΡΠ΅Π»ΡΠ½ΡΠΉ Π³Π΅Π½ΠΈΠΉ Π·Π°ΠΊΠ»ΡΡΠ°Π»ΡΡ Π² ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠΈβ¦": Π’Π°ΠΌ ΠΆΠ΅, p. 254.
38. "Π ΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΡΠΈΡΠ°ΡΡ ΡΠ°Π±ΠΎΡΠ°ΡΡ Ρ Π»ΡΠ΄ΡΠΌΠΈβ¦": Abraham Zaleznick, "Managers and Leaders: Are They Different?" Harvard Business Review, May-June 1977, p. 72.
39. "ΠΡ Π½Π°ΠΌΠ΅ΡΠ΅Π²Π°Π»ΠΈΡΡ ΡΠΎΡΠ½ΠΎ Π²ΡΡΡΠ½ΠΈΡΡβ¦": David McClelland, Power: The Inner Experience (New York: Irvington, 1975), pp. 259β60.
40. "ΠΡΠΆΠ½ΠΎ Π²Π΅ΡΠΈΡΡ Π² Π½Π΅Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΠ΅": Ray Kennedy, "Howard Head Says, I'm Giving Up the Thing World",' Sports Illustrated, September 29, 1980, p. 72.
41. "ΠΠ°Π»ΠΎ-ΠΏΠΎΠΌΠ°Π»Ρ ΠΌΡ ΠΏΠΎΠ½ΡΠ»ΠΈ, ΡΡΠΎ Π½Π°ΡΠ°β¦": James Π. Quinn, "Strategic Goals: Process and Politics", Sloan Management Review, fall 1977, p. 26.
42. "Π»ΠΈΠ΄Π΅Ρ ΠΊΠ°ΠΊ 'ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠΉ Π°ΡΡ ΠΈΡΠ΅ΠΊΡΠΎΡ'β¦": Bennis, p. 165.
43. "ΠΠ½Π΅Π΄ΡΠ΅Π½ΠΈΠ΅ ΡΠ΅Π»ΠΈ β ΡΠ²ΠΎΡΡΠ΅ΡΠΊΠ°Ρ Π·Π°Π΄Π°ΡΠ°β¦": Philip Selznick, Leadership and Administration: A Sociological Interpretation (New York: Harper & Row, 1957), pp. 17, 28, 149β50, 152β53.
44. "Π±ΡΡΡ Π²Π΅ΡΠ½ΡΠΌ ΡΠ²ΠΎΠ΅ΠΉ ΡΡΡΠ΅ΡΠΈΠΊΠ΅": Jill Gerston, "Tiffany's Unabashed Guardian of Good Taste Relinquishes helm", San Francisco Examiner, January 5, 1981, p. C2.
45. "ΠΏΡΠ΅ΠΊΡΠ°ΡΠ½ΠΎΠ³ΠΎ Π² Π±ΡΠ»ΠΎΡΠΊΠ΅ Π΄Π»Ρ Π³Π°ΠΌΠ±ΡΡΠ³Π΅ΡΠ°": Ray Kroc, Grinding It Out: The Making of McDonald's (New York: Berkley, 1977), p. 98.
ΠΠ»Π°Π²Π° 4
1. "ΠΠ±Π»Π°Π΄Π°ΡΠ΅Π»Ρ ΠΏΠΎΠΈΡΡΠΈΠ½Π΅ Π²ΡΠ΄Π°ΡΡΠΈΡ ΡΡ ΠΈΠ½ΡΠ΅Π»Π»Π΅ΠΊΡΡΠ°Π»ΡΠ½ΡΡ ΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠ΅ΠΉ Π΄ΠΎΠ»ΠΆΠ΅Π½ ΡΠΌΠ΅ΡΡβ¦": F. Soon Fitzgerald, "The Crack-up", in American Literary Masters, vol. 2, ed. Charles R. Anderson (New York: Holt Rinehart and Winston, 1965), p. 1007.
2. Π£ΠΈΠ»ΡΡΠΌ ΠΠ°Π½ΡΠ΅ΡΡΠ΅Ρ Π² ΡΠ²ΠΎΠ΅ΠΉ ΠΊΠ½ΠΈΠ³Π΅ Good-bye, Darkness ("ΠΡΠΎΡΠ°ΠΉ, ΡΡΠΌΠ°"): William Manchester, Good-bye, Darkness: A Memoir of the Pacific War (Boston: Little, Brown, 1980), pp. 233β37.
3. "β¦ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Π½ΡΡ Π ΠΈΡΠ°ΡΠ΄ΠΎΠΌ Π‘ΠΊΠΎΡΡΠΎΠΌ ΠΈΠ· Π‘ΡΡΠ½ΡΠΎΡΠ΄ΡΠΊΠΎΠ³ΠΎ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΒΡΠ°.": W. Richard Scott, "Theoretical Perspectives", in Environments and Organizations, by Marshall W. Meyer and Associates (San Francisco: Jossey-Bass, 1978).
4. "ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΡΠΎΠ±ΠΎΠΉ ΠΏΠΎΠΏΡΡΠΊΡβ¦": Douglas McGregor, The Human Side of Enterprise (New York: McGraw-Hill. 1960), pp. vi, vii.
5. "ΠΡΠ»ΠΈ ΠΈ Π΅ΡΡΡ ΠΊΠ°ΠΊΠΎΠ΅-ΡΠΎ Π΄ΠΎΠΏΡΡΠ΅Π½ΠΈΠ΅β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 18.
6. "ΠΏΡΠ΅Π΄ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅ ΠΎ ΠΏΠΎΡΡΠ΅Π΄ΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ ΠΌΠ°ΡΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 34.
7. "(1) ΡΡΠ΅Π΄Π½Π΅ΠΌΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΡ Π²Π½ΡΡΡΠ΅Π½Π½Π΅ ΠΏΡΠΈΡΡΡΠ΅β¦": ΡΠ°ΠΌ ΠΆΠ΅, pp. 49β50.
8. "Π½Π° ΡΠ°ΠΌΠΎΠΌ Π΄Π΅Π»Π΅ ΠΎΠΊΠ°Π·ΡΠ²Π°Π΅Ρ Π²ΠΏΠΎΠ»Π½Π΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΡΠ½ΠΎΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 35.
9. "(1) ΡΠ°ΡΡ ΠΎΠ΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠΈΠ·ΠΈΡΠ΅ΡΠΊΠΈΡ ΠΈ ΡΠΌΡΡΠ²Π΅Π½Π½ΡΡ ΡΠΈΠ» ΠΏΡΠΈ Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΈΠΈ ΡΠ°ΒΠ±ΠΎΡΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅, pp. 47β48.
10. "ΠΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΡ ΡΠ΅ΠΎΡΠΈΠΈ Y Π²ΠΎΠ²ΡΠ΅β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 56.
11. "ΠΠ°ΡΠ½Π°ΡΠ΄ ΠΏΠΎΡΡΠ°Π²ΠΈΠ» ΠΏΠ΅ΡΠ΅Π΄ ΡΠΎΠ±ΠΎΠΉ Π°ΠΌΠ±ΠΈΡΠΈΠΎΠ·Π½ΡΡ ΡΠ΅Π»Ρ.": Kenneth R. AnΒdrews, "Introduction to Anniversary Edition", in The Functions of the Executive, by Chester I. Barnard (Cambridge, Mass.: Harvard University Press, 1968), p. vii.
12. "ΠΠ°ΠΆΠ½Π΅ΠΉΡΠΈΠ΅ ΡΡΠ½ΠΊΡΠΈΠΈ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Ρ Π·Π°ΠΊΠ»ΡΡΠ°ΡΡΡΡ Π² ΡΠΎΠΌ, ΡΡΠΎΠ±Ρβ¦": Chester I. Barnard, The Functions if the Executive (Cambridge, Mass.: HarΒvard University Press, 1968), p. 217.
13. "ΠΡΠ΅ΠΌ Π½Π°ΠΌ ΡΠΆΠ΅ ΡΡΠ°Π»ΠΎ ΡΡΠ½ΠΎ, ΡΡΠΎβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 231.
14. "ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎ ΡΠ΅Π»ΠΎΠΌ Π½Π΅ ΡΠ°ΠΊ ΡΠΆ ΠΎΡΠ΅Π²ΠΈΠ΄Π½ΠΎβ¦": ΡΠ°ΠΌ ΠΆΠ΅, pp. 238β39.
15. "Π’Π°ΠΊΠΈΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠΌ, ΡΠ΅ΡΠΌΠΈΠ½ "ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡ" ΠΏΡΠ΅Π΄ΠΏΠΎΠ»Π°Π³Π°Π΅Ρβ¦": Selzniek, pp. 5ff., 40, 135β36.
16. Organization and Environment: Paul R. Lawrence and Jay W. Lorsch, Organization and Environment: Managing Differentiation and Integration (Homewood, III: Richard D. Irwin, 1967).
17. "Π£ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΉ ΠΈΠΌΠ΅Π΅ΡΡΡ ΠΏΠ΅ΡΡΠΎΠ½Π°Π»β¦": Karl E. Weick, The Social Psychology of Organizing. 2d ed. (Reading, Mass.: Addison-Wesley, 1979), p. 49
18. "ΡΡΠΎ Π·Π°ΡΡΠ°Π²Π»ΡΠ΅Ρ Π»ΡΠ΄Π΅ΠΉ ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡ Π²ΠΎ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 50.
19. "Π Π½ΠΎΠ²ΡΠΌ ΠΌΠ΅ΡΠ°ΡΠΎΡΠ°ΠΌ, ΡΠΎΠ³Π»Π°ΡΠ½ΠΎ Π£ΡΠΉΠΊΡ ΠΈ ΠΠ°ΡΡΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 47.
20. "Π‘ΠΊΠΎΠ»Ρ ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·Π½Ρ Π½ΠΈ Π±ΡΠ»ΠΈ Π±Ρ ΡΡΠΈ ΠΌΠ΅ΡΠ°ΡΠΎΡΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅.
21. "Π‘ΠΎΠ²ΠΌΠ΅ΡΡΠ½ΡΠΉ ΡΡΡΠ΄ ΠΠ°ΡΡΠ° ΠΈ Π‘Π°ΠΉΠΌΠΎΠ½Π°β¦": James G. March and Herbert A. Simon, Organizations (New York; Wiley, 1958).
22. Ambiguity and Choice in Organizations: March and Olsen, Ambiguity and Choice in Organizations.
23. "ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠΈΠ·Π²Π°Π½Π° ΠΏΠΎΠΌΠΎΡΡ ΡΠΈΡΠ°ΡΠ΅Π»ΡΠΌ ΠΏΠΎΠ½ΡΡΡβ¦": Weick, p. 1.
24. "Π³Π»Π°Π²Π½ΠΎΠ΅ Π΄Π»Ρ Delta β ΡΡΠΎ ΡΡΠ²ΡΡΠ²ΠΎ Π±Π»ΠΈΠ·ΠΎΡΡΠΈ Π΅Π΅ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ² Π΄ΡΡΠ³ ΠΊ Π΄ΡΡΠ³Ρ": "The Five Best-Managed Companies", Dun's Review, December 1977, p. 60.
25. "OST ΠΎΠΊΠ°Π·Π°Π»Π°ΡΡ Π±Ρ Π±Π΅ΡΠΏΠ»ΠΎΠ΄Π½ΠΎΠΉ, Π΅ΡΠ»ΠΈ Π±Ρ Π½Π΅ ΠΊΡΠ»ΡΡΡΡΠ° ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΉβ¦": Mark Shepherd, Jr., and J. Fred Bucy, "Innovation at Texas Instruments", Computer, September 1979, p. 89.
26. "ΠΠ°Π΄Π΅ΠΆΠ½ΠΎΡΡΡ ΡΡΠΈΡΠ°Π»ΡΠ½ΡΡ ΠΌΠ°ΡΠΈΠ½ Maytag Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΎΠΌ ΠΎΠ±ΡΡΠ»ΠΎΠ²Π»Π΅Π½Π°β¦": Edmund Faltermayer, "The Man Hwo Keeps Those Maytag Repairmen Lonely", Fortune, November 1977, p. 192.
27. "Π€ΠΈΡΠΌΡ, Π±Π°Π·ΠΈΡΡΡΡΠΈΠ΅ΡΡ Π² Π ΠΎΡΠ΅ΡΡΠ΅ΡΠ΅, ΡΡΠ°Ρ ΠΡΡ-ΠΠΎΡΠΊβ¦": Stanley M. Davis, "Establishing a New Context for Strategy, Organization, and ExΒecutive Pay", in Executive Compensation in the 1980s, ed. David J. McLaughlin (San Francisco: Pentacle Press, 1980), p. 29.
28. "Π΄ΠΎΠΌΠΈΠ½ΠΈΡΡΡΡΠ΅ΠΉ ΠΈΠ΄Π΅ΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ°": Richard Normann, Management and Statesmanship (Stockholm: Scandinavian Institutes for Administrative ReΒsearch, 1976), p. 275.
29. "ΠΌΠΈΡΡΠΈΠΎΠ½Π΅ΡΡΠΊΠΎΠΉ ΠΊΠΎΠ½ΡΠΈΠ³ΡΡΠ°ΡΠΈΠ΅ΠΉ": Henry Mintzberg, The Structuring of Organizations: A Synthesis of the Research (Englewood Clifls, N J.: Prentice-Hall, 1979), p. 480.
30. "ΠΠΈΠ΄Π΅Ρ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΡΠΎΠ·Π΄Π°ΡΡ ΡΠ°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠ΅ ΠΈ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΡΠ½ΡΠ΅ Π°ΡΠΏΠ΅ΠΊΡΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈβ¦": Andrew M. Pettigrew, "The Creation of Organizational Cultures" (paper presented to the Joint EIASM-Dansk Management CenΒter Research Seminar, Copenhagen, May 18, 1976), p. 11.
31. "ΡΠΈΡΡΠ΅ΠΌΠ°Ρ , ΡΠΎΡΡΠΎΡΡΠΈΡ ΠΈΠ· ΠΈΠ΄Π΅ΠΉβ¦": Joanne Martin, "Stories and Scripts in Organizational Sellings", Research Report no. 543 (rev.) (Graduate School of Business, Stanford University, July 1980), p. 3.
32. "ΠΠΎΠ²ΡΡ ΠΏΡΠ°ΠΊΡΠΈΠΊΡ ΠΏΠΎΡΠΎΠΆΠ΄Π°Π΅Ρ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠ΅Π»Π΅ΠΉβ¦": Bennis, p. 93.
33. "ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· ΠΏΠ΅ΡΠ²ΡΡ ΡΡΡ ΠΏΡΠ°ΠΊΡΠΈΠΊΡ ΡΠ·Π°ΠΊΠΎΠ½ΠΈΠ» ΠΆΡΡΠ½Π°Π» Business Weekβ¦": "Corporate Culture: The Hard-to-Change Values That Spell Success or Failure", Business Week, October 27, 1980, pp. 148β60.
34. The Organization Man: William H. Whyte, Jr., The Organization Man (New York: Simon & Schuster, 1956).
35. "ΠΠΎΠΌΠΏΠ°Π½ΠΈΡ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΌΠ½Π΅ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΡ ΡΠ²ΠΎΠ±ΠΎΠ΄Ρ Π΄Π΅ΠΉΡΡΠ²ΠΈΠΉβ¦": Steven Rothman, "More than Money", D & Π Reports, March-April, p. 12.
36. "ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΡ Π·Π΄ΡΠ°Π²ΠΎΠ³ΠΎ ΡΠΌΡΡΠ»Π° Π½Π°ΠΌ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΒΠ΅ΠΉ Π±Π΅Π·ΡΠ°ΡΡΡΠ΄ΡΡΠ²Π°β¦": James G. March, "The Technology of Foolishness", in Readings In Managerial Psychology, 3d ed., ed. Harold J. Leavitt, Louis R. Pondy, and David M. Boje (Chicago: University of Chicago Press, 1980), p. 576.
37. "ΠΠΈΠ΄Π΅ΡΠ° ΡΠ»Π΅Π΄ΡΠ΅Ρ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΡΡ ΡΠ΅Π±Π΅ Π½Π΅ ΠΊΠ°ΠΊ Π°Π½Π°Π»ΠΈΡΠΈΠΊΠ°β¦": James G. March, "Footnotes to Organizational Change" (unpublished manuscript, n. d.), p. 20.
38. "ΠΏΠΎΠ΄ΠΎΠ±Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎΠ± ΡΠΏΡΠ°Π²Π»ΡΡΡΠΈΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡΡ β¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 35.
39. "ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡ Π½ΡΠΆΠ½ΠΎ ΡΡΡΠΎΠΈΡΡ ΡΠ°ΠΊ, ΠΊΠ°ΠΊ ΠΎΠ±ΡΡΠ½ΠΎ ΡΡΡΠΎΡΡ ΠΈΠ·Π³ΠΎΡΠΎΠ΄Ρβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 22.
40. "ΡΠ²ΠΎΠ±ΠΎΠ΄Π½ΠΎ ΡΠΎΡΠ»Π΅Π½Π΅Π½Π½ΡΡ ΡΠΈΡΡΠ΅ΠΌ": Karl Π. Weick, "Educational Organizations as Loosely Coupled Systems", Administrative Science Quarterly 21 (1976): 1β19.
41. "Π§Π΅ΠΌ Π±ΠΎΠ»ΡΡΠ΅ Π²Ρ Π²Π½ΠΈΠΊΠ°Π΅ΡΠ΅ Π²ΠΎ Π²ΡΠ΅Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΠ΅ ΡΠΎΠ½ΠΊΠΎΡΡΠΈ ΠΎΡΠ³Π°Π½ΠΈΒΠ·Π°ΡΠΈΠΉβ¦": Weick, p. 120.
42. "ΠΠ΅ΠΎΠΏΡΠ°Π²Π΄Π°Π½Π½ΠΎΠ΅ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ ΠΈΠ³ΡΠ°Π΅Ρ ΠΎΡΠ΅Π½Ρ Π²Π°ΠΆΠ½ΡΡ ΡΠΎΠ»Ρβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 193.
43. "ΠΊΠ»ΡΡΠ΅Π²ΠΎΠΉ ΠΌΠ΅ΡΠ°ΡΠΎΡΠΎΠΉ ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠ΅ΡΡΠΎΡΠΏΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠ΅ ΠΎΡΠΌΡΡΠ»Π΅Π½ΠΈΠ΅": ΡΠ°ΠΌ ΠΆΠ΅, p. 202.
44. "β¦ΡΠ²Π»ΡΡΡΡΡ ΠΆΠ΅ΡΡΠ²Π°ΠΌΠΈ ΠΏΠΎΠΏΡΡΠΎΠΊ ΠΈΠ·Π²Π»Π΅ΡΡ ΡΡΠΎΠΊΠΈ ΠΈΠ· "ΠΈΡΡΠΎΡΠ΅Π½Π½ΡΡ , Π±Π΅ΡΒΠΏΠ»ΠΎΠ΄Π½ΡΡ ΠΎΠΊΡΠ΅ΡΡΠ½ΠΎΡΡΠ΅ΠΉ": ΡΠ°ΠΌ ΠΆΠ΅, p. 193.
45. "ΠΠ΅Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ Π΄Π΅Π»Π°ΡΡ ΡΠΎ, ΠΎ ΡΠ΅ΠΌ Π²Ρ Π½Π΅ ΠΈΠΌΠ΅Π΅ΡΠ΅ Π½ΠΈ ΠΌΠ°Π»Π΅ΠΉΡΠ΅Π³ΠΎ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΒΠ»Π΅Π½ΠΈΡ": ΡΠ°ΠΌ ΠΆΠ΅.
46. "ΠΡΠ»ΠΈ Π²Ρ ΠΏΠΎΠΌΠ΅ΡΡΠΈΡΠ΅ Π² Π±ΡΡΡΠ»ΠΊΡ ΠΏΠΎΠ»Π΄ΡΠΆΠΈΠ½Ρ ΠΏΡΠ΅Π»β¦": Karl Π. Weick, "The Management of Organizational Change Among Loosely Coupled Elements" (unpublished manuscript, December 1981), pp. 3β4.
47. "ΠΡΠΎΡ ΡΠΏΠΈΠ·ΠΎΠ΄ ΠΌΠΎΠΆΠ΅Ρ Π½Π΅ΠΌΠ°Π»ΠΎ ΡΠ°ΡΡΠΊΠ°Π·Π°ΡΡβ¦": ΡΠ°ΠΌ ΠΆΠ΅, p. 4.
48. "Marketing Myopia" ("ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²Π°Ρ Π±Π»ΠΈΠ·ΠΎΡΡΠΊΠΎΡΡΡ"): Theodore Levitt, "Marketing Myopia", Harvard Business Review, July-August 1960.
49. "ΠΡΠ»ΠΈ ΠΏΡΠ΅Π΄ΠΏΠΎΠ»ΠΎΠΆΠΈΡΡ, ΡΡΠΎ ΠΎΡΡΠ°ΡΠ»Ρ ΡΠΆΠ΅ Π΄ΠΎΡΡΠΈΠ³Π»Π° ΡΡΠ°Π΄ΠΈΠΈ ΠΌΠ΅Π΄Π»Π΅Π½Π½ΠΎΠ³ΠΎ ΡΠΎΡΡΠ°β¦": Burton H. Klein, Dynamic Economics (Cambridge, Mass.: HarΒvard University Press, 1977), p. 17.